E-Mail Marketing For Dummies

by Unknown
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  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2011-04-12
  • Publisher: For Dummies
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E-Mail Marketing For Dummies simplifies the process of building a mailing list, creating and sending effective messages, tracking results, and steering clear of legal issues in managing an e-mail marketing campaign. The book aids both enterprise level marketers who may be using a service provider and small business marketers who are doing it all on their own. Parts include: Getting Started with E-Mail Marketing: an overview of the full process as well as legal guidance to avoid breaking CAN-SPAM laws. Mapping Out an E-Mail Marketing Strategy: the steps required to create reachable objectives and begin list building Constructing an Effective Marketing E-Mail: expert guidance on crafting a message that appeals to the audience Delivering and Tracking Your E-Mails: measuring results, includes coverage on incorporating social media avenues The Part of Tens: quick tips on content blunders to avoid and helpful resources

Author Biography

John Arnold is a professional marketer and marketing trainer. He developed training and certification programs for Coca-Cola, Constant Contact, and The Mobile Marketing Association. He also writes the "Marketing Tools & Technologies" column for Entrepreneur Magazine Online. He is coauthor of Web Marketing All-in-One For Dummies and Mobile Marketing For Dummies.

Table of Contents


Part I: Getting Started with E-Mail Marketing.

Chapter 1: Adding E-Mail to a Successful Marketing Mix.

Chapter 2: Maximizing Revenue with E-Mail.

Chapter 3: Becoming a Trusted Sender.

Part II: Mapping Out an E-Mail Marketing Strategy.

Chapter 4: Developing Objectives.

Chapter 5: Building a Quality E-Mail List.

Chapter 6: Making Your E-Mail Content Valuable.

Part III: Constructing an Effective Marketing E-Mail.

Chapter 7: Designing Your E-Mails.

Chapter 8: Including Text in Your E-Mails.

Chapter 9: Including Images in Your E-Mails.

Chapter 10: Creating From and Subject Lines That Get Noticed.

Part IV: Sending Specialized E-Mail Campaigns.

Chapter 11: Combining E-Mail with Social Media.

Chapter 12: Designing and Delivering E-Mails for Mobile Devices.

Chapter 13: Automating Your E-Mail Marketing.

Part V: Delivering and Tracking Your E-Mails.

Chapter 14: Tracking Your E-Mail Campaign Results.

Chapter 15: Maximizing E-Mail Deliverability.

Chapter 16: Capitalizing on Clicks and Other Responses.

Part VI: The Part of Tens.

Chapter 17: Top Ten Worst E-Mail Content Blunders.

Chapter 18: Ten E-Mail Marketing Resources.

Appendix: A Sample E-Mail Portfolio.


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