Preface | p. v |
Introduction | p. 1 |
Getting Started: Pre-drafting and Drafting | p. 15 |
Purpose, Genre, and Audience | p. 17 |
Finding Purpose | p. 18 |
Improvising Genre | p. 24 |
Constructing Audience | p. 46 |
Strategies for Invention | p. 55 |
Developing a Credible Argument | p. 56 |
Using Rhetorical Tools Consciously | p. 68 |
Building Effective Introductions | p. 83 |
Modes of Control: Tools for Revision | p. 91 |
Directing the Advance | p. 93 |
Framing Knowledge | p. 94 |
Building Visible Structure | p. 101 |
Directing the Reader Rhetorically | p. 106 |
Making Transitions | p. 110 |
Creating Clarity and Cohesion | p. 126 |
Designing Paragraphs | p. 127 |
Moving from Known to New | p. 142 |
Modifying Matters | p. 149 |
Elements of Refined Design | p. 165 |
Generating Flow | p. 167 |
Elevating Verbs | p. 168 |
Positioning the Verb | p. 174 |
Finding the Real Subject | p. 176 |
Capitalizing on the Power Position | p. 183 |
Engineering Elegance | p. 185 |
Determining Sentence Length | p. 186 |
Mastering Sentence Rhythm | p. 194 |
Applications | p. 205 |
Applying the Principles to Visual Communication | p. 207 |
Applying the Principles to Written Communication | p. 225 |
Applying the Principles to Oral Communication | p. 243 |
Conclusion From Principles to Practice | p. 284 |
Appendices | p. 293 |
Core Sentence Components: Clauses | p. 294 |
Sentence Types | p. 299 |
Action Elements: Verbs and Verbals | p. 308 |
Optional Sentence Elements: Modifiers | p. 316 |
Joiners | p. 323 |
Punctuation | p. 327 |
Fallacies | p. 332 |
References | p. 338 |
Index | p. 342 |
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