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| About the Author | p. vii |
| Acknowledgments | p. ix |
| Introduction | p. xi |
| Understanding Design | p. 1 |
| The Nature of Design | p. 3 |
| Design Activities | p. 3 |
| Design Problems | p. 11 |
| Problem Structures | p. 14 |
| Design Ability | p. 19 |
| What Designers Say | p. 19 |
| How Designers Think | p. 21 |
| Learning to Design | p. 25 |
| The Design Process | p. 29 |
| Descriptive Models | p. 29 |
| Prescriptive Models | p. 34 |
| An Integrative Model | p. 41 |
| Doing Design | p. 43 |
| New Design Procedures | p. 45 |
| Systematic Procedures | p. 45 |
| Design Methods | p. 46 |
| Creative Methods | p. 48 |
| Rational Methods | p. 55 |
| Identifying Opportunities | p. 59 |
| The User Scenarios Method | p. 60 |
| Clarifying Objectives | p. 77 |
| The Objectives Tree Method | p. 78 |
| Establishing Functions | p. 93 |
| The Function Analysis Method | p. 94 |
| Setting Requirements | p. 105 |
| The Performance Specification Method | p. 106 |
| Determining Characteristics | p. 121 |
| The Quality Function Deployment Method | p. 122 |
| Generating Alternatives | p. 137 |
| The Morphological Chart Method | p. 138 |
| Evaluating Alternatives | p. 151 |
| The Weighted Objectives Method | p. 152 |
| Improving Details | p. 173 |
| The Value Engineering Method | p. 174 |
| Managing Design | p. 191 |
| Design Strategies | p. 193 |
| What is a Design Strategy? | p. 193 |
| Frameworks for Action | p. 197 |
| Strategy Control | p. 199 |
| Setting Strategies and Choosing Tactics | p. 200 |
| Product Development | p. 203 |
| Product Design | p. 203 |
| Product Planning | p. 204 |
| Product Innovation | p. 208 |
| References | p. 213 |
| Index | p. 215 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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