Enterprise! (with Printed Access Card)

by Gartner, William B.; Bellamy, Marlene G.

• ISBN13: 9780324130850
• ISBN10: 0324130856
• Edition: 1st
• Format: Hardcover
• Copyright: 2009-01-09
• Publisher: Cengage Learning

Summary

Introduce students to a new mind-set, strong enterprising skills, and the ability to take advantage of ever-changing opportunities with this unique introductory entrepreneurship and small business management text. Gartner/Bellamy's ENTERPRISE clearly demonstrates how any individual can be an enterpriser or entrepreneur as they learn to take initiative to organize a project, despite obstacles or risk. This unique text moves beyond most entrepreneurship texts to explore topics using three levels of analysis--the person, business, and environment. The text emphasizes both ethical issues and global opportunities enterprisers face every day. With the help of memorable cases and hands-on exercises, the reader travels through the actual physical and mental steps of starting and operating a successful business. The book focuses on both the personal and professional skills students or budding entrepreneurs need for success in any venture or career.

Table of Contents

Enterprise: Creating a Framework for Success

Enterprisers

Enterprising Fundamentals

What Is an Enterprise?

The Legal and Regulatory Environment of Business

Discovering Opportunities

Feasibility

Business Plans and Planning

Pathways to Enterprise Creation

Purchasing a Business

Franchising

The Enterprising Mind

Branding and Marketing: Refining and Telling the Enterprise's Story

Sales, Place, Price, and Service: Engaging Your Customers

Finding Resources

Monitoring Financial Resources

Managing People

Managing the Enterprise

Personal and Business Transition

Creating and Growing the Social Enterprise.

Table of Contents provided by Publisher. All Rights Reserved.