9780073257952

This book is geared to give students a clear vision of small business as it really is today. It focuses on the kinds of businesses that students might actually start, instead of giving information about high growth firms. The goals of the companies described in this text are personal independence with financial security, not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. ESB recognizes the distinction between entrepreneurs who aim to start the successor to Amazon.com or the pizza place on the corner and focuses on the challenges facing entrepreneurs, while keeping focused on the small businesses they plan to create or enter. Most postsecondary school graduates are now starting small business, not high-growth or high-tech entrepreneurial firms. This book addresses the need to focus on the distinctive nature of small business.

Part 1 Entrepreneurs, Ideas and Plans: The Basis of Small Business

Chapter 1 Small Business: Its Opportunities and Rewards

Chapter 2 Small Business Ethics: A Key to Long-Term Success

Chapter 3 Small Business Entrepreneurs: Characteristics and Competencies

Chapter 4 Small Business Ideas: Creativity, Opportunity, and Feasibility

Appendix: A Sample Feasibility Study: Pet lan

Chapter 5 Small Business Entry: Paths to Part-Time Entrepreneurship

Chapter 6 Small Business Entry: Paths to Full-Time Entrepreneurship

Chapter 7 Small Business Strategies: Imitation with a Twist

Appendix: 5 Steps to an Industry Analysis: Retail Shoe Store

Chapter 8 Business Plans: Seeing Audiences and Your Business Clearly

Appendix: Example Cover Letter and Rsum

Part 2 Marketing in the Small Business

Chapter 9 Small Business Marketing: Product and Pricing Strategies

Chapter 10 Small Business Promotion: Capturing the Eyes of Your Market

Chapter 11 Small Business Distribution and Location

Chapter 12 Marketing Plans: Saying How Youll Get Sales

Appendix: A Marketing Plan: PizzMo

Part 3 Cash, Accounting, and Finance in the Small Business

Chapter 13 Small Business Accounting: Projecting and Evaluating Performance

Chapter 14 Cash: Lifeblood of the Business

Appendix: Completing a Bank Reconciliation

Chapter 15 Small Business Finance: Using Equity, Debt, and Gifts

Chapter 16 Small Business Protection: Risk Management and Insurance

Chapter 17 Assets: Inventory and Operations Management

Appendix: Economic Order Quantity

Appendix: Time Value of Money and Discounted Cash Flow Analysis

Part 4 Management and Organization in the Small Business

Chapter 18 Legal Issues: Recognizing Your Small

Business Needs

Chapter 19 Human Resource Management: Small Business Considerations

Chapter 20 Achieving Success in the Small Business

Appendixes

A Consulting to Small Business SBI and Beyond

B SIFE

C Marketing Plan for Asian Eden, A Boba/Snack bar in Folsom, California

D Short Business Plan, Emergency Bridal LLC

E Full Business Plan, Blue Water Boatworks, Inc.

Cases

1 Brothers Going Separate Ways or Not?

2 G & R Garden Center: Lawn Care Services Division

3 Real Estate Millionaires of Memphis

4 Big Business in a Small Rural City

5 The Ambitious College Kid Who Just Cant Wait

6 The Grande General Store, Est. 1948 Its Time to Sell

7 The Computer Guru: A One-Man Show or an Empire?

8 The Old Timers Woodstove Shop

9 The House of Wine Grand Opening

10 Saunders and Company, Inc., An International Entrepreneurial Enterprise

11 S & Z East Coast Importers

12 The Wallingford Bowling Center

13 Parker Mountain Products, Inc.

14 Nate Mower & Son, Residential Plumber(s)

15 The Landlords: Investments in Commercial Real Estate

16 Richard Harris and Harris Homes

17 The House of Wine (revisited)

18 Eli Associates: Professional Writers, Speakers, Consultants

19 Wayne Manor Comix

20 The Daughter of the Immigrant

Entrepreneurial Small Business with Online Learning Center PowerWeb Card

0073257958

Summary

Table of Contents