Entrepreneurship A Contemporary Approach

by Kuratko, Donald F.; Hodgetts, M.

• ISBN13: 9780030196041
• ISBN10: 0030196043
• Edition: 5th
• Format: Hardcover
• Copyright: 2000-09-01
• Publisher: South-Western College Pub

Summary

This market leader was the first of its kind to cover entrepreneurship in one entire text. Its practical step-by-step approach helps develop entrepreneurial skills. The revision of this successful text features the Internet and a chapter on "Quality and the Human Factor," as well as current management themes that will keep the text at the forefront of the market.

Table of Contents

PART 1 THE CONTEMPORARY WORLD OF ENTREPRENEURSHIP	1	(90)
The Entrepreneurial Revolution	3	(24)
Entrepreneurship: An Evolving Concept	27	(23)
Intrapreneurship: Developing Corporate Entrepreneurship	50	(41)
Entrepreneurial Case Analysis: Odysseum: An Intrapreneur's Vision at Polaroid	80	(11)
PART 2 THE ENTREPRENEURIAL PERSPECTIVE	91	(96)
Understanding the Entrepreneurial Perspective in Individuals	93	(26)
Developing Creativity and Understanding Innovation	119	(26)
Ethical and Social Responsibility Challenges for Entrepreneurs	145	(42)
Entrepreneurial Case Analysis: ``Sportin' Life'': A Minority Entrepreneur's Creation	171	(16)
PART 3 DEVELOPING THE ENTREPRENEURIAL PLAN	187	(164)
Environmental Assessment: Preparation for a New Venture	189	(31)
Marketing Research for New Ventures	220	(33)
Financial Preparation for Entrepreneurial Ventures	253	(32)
Developing an Effective Business Plan	285	(66)
Entrepreneurial Case Analysis: The Roaring `20s Museum	315	(36)
PART 4 INITIATING ENTREPRENEURIAL VENTURES	351	(114)
Assessment and Evaluation of Entrepreneurial Opportunities	353	(27)
Legal Structures for New Business Ventures	380	(25)
Legal Issues Related to Emerging Ventures	405	(22)
Sources of Capital for Entrepreneurs	427	(38)
Entrepreneurial Case Analysis: The Playboy Emblem: A Case of Trademark Infringement	459	(6)
PART 5 GROWTH AND DEVELOPMENT OF ENTREPRENEURIAL VENTURES	465	(98)
Strategic Planning for Emerging Ventures	467	(26)
Managing Entrepreneurial Growth	493	(30)
Global Opportunities for Entrepreneurs	523	(40)
Entrepreneurial Case Analysis: Acordia's ``Little Giants''	553	(10)
PART 6 CONTEMPORARY CHALLENGES IN ENTREPRENEURSHIP	563	(132)
Valuation of Business Ventures	565	(27)
Management Succession and Continuity: A Family Business Perspective	592	(25)
Minority Entrepreneurship	617	(25)
Total Quality and the Human Factor: Continuous Challenges for Entrepreneurs	642	(53)
Entrepreneurial Case Analysis: Emge Packing Company, Inc.	675	(20)
Glossary	695	(15)
Credits	710	(6)
Name Index	716	(6)
Subject Index	722