Entrepreneurship : Successfully Launching New Ventures

by Barringer, Bruce R.; Ireland, R. Duane

• ISBN13: 9780130618559
• ISBN10: 0130618551
• Format: Hardcover
• Copyright: 2006-01-01
• Publisher: Prentice Hall

Summary

This lively book, containing many real-life examples, makes a thoughtful, practical guide to the process of launching new ventures. It begins by introducing a model of the entrepreneurial process, and follows the model throughout the book. Emphasis is placed on the beginnings of the entrepreneurial process - particularly opportunity recognition and feasibility analysis.A four part organization makes the journey toward understanding the entrepreneur process both enjoyable and productive. The four parts, which collectively contain 15 chapters, are: The Decision to Become an Entrepreneur, Developing Successful Business Ideas, Moving From an Idea to an Entrepreneurial Firm, and Managing and Growing an Entrepreneurial Firm.For venture capitalists, investor groups, or business incubators (for-profit and not-for-profit) to distribute to their client companies; and of particular help to technology companies.

Author Biography

Bruce R. Barringer is an Associate Professor in the Department of Management at the University of Central Florida.

Table of Contents

Decision to Become an Entrepreneur

Introduction to Entrepreneurship

Developing Successful Business Ideas

Recognizing Opportunities and Generating Ideas

Feasibility Analysis

Industry and Competitor Analysis

Developing an Effective Business Model

Moving From an Idea to an Entrepreneurial Firm

Building a New Venture Team

Assessing a New Ventures Financial Strength and Viability

Preparing the Proper Ethical and Legal Foundation

Writing a Business Plan

Getting Financing or Funding

Managing and Growing an Entrepreneurial Firm

Unique Marketing Issues

The Importance of Intellectual Property

Preparing for and Evaluating the Challenges of Growth

Strategies for Firm Growth

Franchising

Glossary

Name Index

Subject Index

Company Index

Photo Credits

Table of Contents provided by Publisher. All Rights Reserved.