Envision : Persuasive Writing in a Visual World

by Alfano, Christine; O'Brien, Alyssa

• ISBN13: 9780321183279
• ISBN10: 0321183274
• Format: Paperback
• Copyright: 2008-01-01
• Publisher: Longman

Summary

Concise, flexible, practical, and innovative: Envision is the first brief argument rhetoric designed for students learning to write in today's visual world. Flexible three-part organization. Instructors who want to focus on argument and rhetorical analysis can emphasize Part 1. Those who want more intensive work in research and source-based writing will focus on Part 2. For innovative courses that include visual design, oral presentation, and multimedia writing projects, Part 3 offers the most fully developed textbook coverage available in a brief rhetoric.

Table of Contents

Preface	ix
Part I Exploration: Analysis and Argument
Introducing Visual Rhetoric	4	(24)
Understanding Visual Rhetoric	5	(1)
Thinking about the Visual	5	(2)
Thinking about Rhetoric	7	(1)
Writing about and with Visual Rhetoric	8	(1)
Analyzing Images Rhetorically	9	(6)
Analyzing a Cartoon Frame	10	(2)
Analyzing Sequential Images	12	(3)
Visual Rhetoric as Types of Persuasion	15	(5)
Visual Rhetoric as Political Argument	15	(2)
Comparing Black and White to Color Images	17	(2)
Images as Social Commentary	19	(1)
The Visual-Verbal Connection	20	(2)
Writing an Analysis of Visual Rhetoric	22	(2)
The Elements of Rhetorical Analysis	24	(1)
Practicing the Art of Rhetoric	24	(4)
Writing Projects	26	(1)
For Added Challenge	26	(2)
Understanding the Strategies of Persuasion	28	(28)
Examining Rhetorical Strategies	29	(2)
Thinking Critically about Argumentation	31	(2)
Understanding the Rhetorical Appeals of Logos, Pathos, and Ethos	33	(17)
Appeals to Reason	34	(3)
Logical Fallacies	37	(1)
Appeals to Emotion	38	(3)
Exaggerated Uses of Pathos	41	(2)
Appeals to Character and Authority	43	(3)
The Brand Logo as Ethos	46	(1)
Misuses of Ethos	47	(1)
Exaggerated Ethos Through Parody	48	(2)
Considering the Context of Time and Place	50	(1)
Putting Persuasion into Practice	51	(5)
Writing Projects	54	(1)
For Added Challenge	54	(2)
Analyzing Perspectives in Argument	56	(38)
Perspective and Point of View	57	(5)
The Argument of the Image	59	(2)
The Parallel Between Photography and Writing	61	(1)
Developing an Argumentative Thesis	62	(5)
The Importance of Thesis Statements	63	(3)
Peer Reviewing Your Thesis	66	(1)
Your Angle on the Argument	67	(5)
Constructing Persona	67	(1)
Choosing a Rhetorical Stance	68	(1)
Working with Position and Persona	69	(1)
Student Writing: Position Papers, Angela Ragestar	70	(2)
Exploring Multiple Sides of an Argument	72	(3)
Writing Diverse Perspectives	74	(1)
Student Writing: Multiple Sides Project (excerpt), Aisha Ali	74	(1)
Understanding the Canons of Rhetoric	75	(3)
Working with Arrangement in Argument	76	(1)
Working with Style in Argument	77	(1)
Perspectives and Possibilities	77	(1)
Representing Multiple Sides in Your Argument	78	(1)
Reading: Nora Ephron, ``The Boston Photographs''	79	(7)
The Ethics of Visual Representation	86	(2)
Photo Ethics in the Digital Age	87	(1)
Constructing Your Own Argument	88	(6)
Writing Projects	90	(1)
For Added Challenge	91	(3)
Part II Inquiry: Research Arguments
Planning and Proposing Research Arguments	94	(29)
Asking Research Questions	95	(3)
Constructing a Research Log	97	(1)
Generating Topics	98	(2)
Committing to a Topic	100	(3)
Bringing Your Topic into Focus	103	(6)
Graphic Brainstorming	103	(2)
Webbing of Ideas	105	(1)
Zooming in on a Topic	106	(3)
Developing a Research Plan	109	(4)
The Research Sketch	109	(1)
The Research Freewrite	110	(1)
Student Writing: Research Freewrite, Bries Deerrose	110	(2)
The Research Abstract	112	(1)
Student Writing: Research Abstract, Bries Deerrose	113	(1)
Drafting a Research Proposal	113	(2)
Shaping Your Research Hypothesis	115	(3)
Drafting the Hypothesis	116	(1)
Student Writing: Research Proposal (excerpt), Tommy Tsai	117	(1)
Student Writing: Reflection Letter (excerpt), Tommy Tsai	118	(1)
Asserting the Significance of Your Project	118	(1)
Constructing Your Persona as a Researcher	119	(1)
Planning Your Research Project	119	(4)
Writing Projects	121	(1)
For Added Challenge	121	(2)
Finding and Evaluating Research Sources	123	(37)
Visualizing Research	126	(1)
Understanding Primary and Secondary Sources	127	(2)
Developing Search Terms	129	(2)
Evaluating Your Sources	131	(8)
Evaluating Websites	131	(5)
Evaluating Scholarly Sources	136	(3)
Locating Sources for Your Research Argument	139	(9)
Finding Primary Sources	139	(4)
Searching for Secondary Sources	143	(5)
Thinking about Field Research	148	(4)
Student Writing: Field Research Inquiry Letter, Sean Bruich	150	(1)
Evaluating Fieldwork and Statistics	151	(1)
Creating a Dialogue with Your Sources	152	(3)
Student Writing: Dialogue of Sources (excerpt), Amanda Johnson	154	(1)
Note-Taking as a Prelude to Drafting	155	(2)
Student Writing: Visual Annotated Bibliography (excerpt), Carly Geehr	156	(1)
Implementing Your Research Skills	157	(3)
Writing Projects	158	(1)
For Added Challenge	159	(1)
Organizing and Writing Research Arguments	160	(38)
Sketching Your Draft in Visual Form	162	(4)
Bubble Visual Maps	162	(1)
Flowchart Visual Maps	163	(1)
Physical Maps of Sources	164	(1)
Storyboards as Visual Maps	164	(2)
Moving from Visual Maps to Outline Strategies	166	(6)
Crafting Detailed Outlines	168	(1)
Experimenting with Order in Outlines	168	(1)
Student Writing: Research Paper Outline, Lee-Ming Zen	169	(2)
Thematic Rather than Chronological Arrangement	171	(1)
Organizing Your Argument	172	(2)
Working with Subheads and Transitions	173	(1)
Avoiding Plagiarism	174	(2)
Spotlight on Your Argument	176	(1)
Working with Sources	177	(4)
Integrating, Not Inserting Quotations	179	(2)
Documention During Integration	181	(1)
Effective Arrangement of Visual Evidence	181	(5)
Placing Images in a Paper	183	(2)
Citing Sources of Visual Images	185	(1)
Graphs, Charts, and Statistical Data	185	(1)
Drafting Your Research Argument	186	(1)
Keeping Your Passion	186	(1)
Making the Most of Collaboration	187	(2)
Revising Your Draft	189	(3)
Revision as a Continual Process	192	(1)
Focusing on Your Project	192	(6)
Writing Projects	194	(1)
For Added Challenge	195	(3)
Part III Innovation: Presentations and Visual Arguments
Composing Presentations	198	(34)
Possibilities for Presentations	199	(2)
Presentations with Embodied Rhetoric	200	(1)
Using Visual Rhetoric in Presentations	201	(1)
Attention to Purpose, Audience, Possibilities	202	(3)
Transforming Your Research Argument into a Presentation	205	(3)
Selection	206	(1)
Organization	206	(1)
Translation	206	(1)
The Transformation in Action	207	(1)
Considering Strategies of Design	208	(2)
Ways of Writing for Diverse Presentations	210	(8)
Writing for Oral Presentations	210	(1)
Writing for Poster Sessions	211	(1)
Writing for PowerPoint or Slide-Based Presentations	212	(3)
Possibilities for PowerPoint	215	(3)
Choosing Methods of Delivery	218	(5)
The Rhetoric of Gesture	220	(3)
Practicing Your Presentation	223	(3)
Anticipating Problems and the Question-and-Answer Session	225	(1)
Documenting Your Presentation	226	(1)
Creating Your Own Presentation	227	(5)
Writing Projects	230	(1)
For Added Challenge	230	(2)
Designing Visual Arguments and Websites	232	(40)
Approaching the Visual Argument	233	(3)
Decorum in Contemporary Arguments	236	(1)
Crafting the Op-Ad as a Public Argument	237	(7)
Parody in Visual Arguments	239	(1)
Calls to Action	240	(1)
Attending to Page Format	241	(1)
Visual Juxtaposition in Op-Ads	242	(1)
Student Writing: Op-Ad, Carrie Tsosie	243	(1)
Producing the Photo Essay as a Persuasive Document	244	(7)
Student Writing: Electronic Photo Essay, Ye Yuan	249	(2)
Composing Websites as a Rhetorical Act	251	(12)
Three Principles of Web Design	253	(2)
Layout and Organization of Websites	255	(4)
Effective Visual Choices	259	(4)
Making Visual Collages, Montages, and Murals	263	(6)
Student Writing: Photomontage, Yang Shi	264	(1)
Montages with Voice-Over or Music	265	(1)
Murals and Tactile Visual Arguments	266	(1)
Student Writing: Mural, Lauren Dunagan	267	(2)
Creating Your Visual Argument	269	(3)
Writing Projects	270	(1)
For Added Challenge	270	(2)
Writing for Public and Professional Communities	272	(29)
Anticipating Diverse Audiences	273	(2)
Using Visual Rhetoric in Community Writing	275	(4)
Designing Projects for Service-Learning Courses	275	(2)
Student Writing: Community Newsletter/ Website, Gene Ma and Chris Couvelier	277	(1)
Producing Work for Community Organizations	277	(2)
Attending to Time, Purpose, and Subject	279	(2)
Working with Branches of Oratory	279	(2)
Public Discourses and Changes in ``Writing''	281	(5)
Monuments and Community Conflicts	282	(2)
Multimedia Expression of National Mourning	284	(2)
Design as a Collaborative Process	286	(4)
Producing Public Visual Rhetoric as a Team	288	(2)
Visual Rhetoric for Local Communities	290	(2)
Visual Rhetoric for the Professional Sphere	292	(3)
Writing into the Future	295	(1)
Forging Your Own Public Writing	296	(5)
Writing Projects	299	(1)
For Added Challenge	299	(2)
Works Cited	301	(4)
Credits	305	(2)
Index	307