Escape from the Ivory Tower : A Guide to Making Your Science Matter

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  • Format: Paperback
  • Copyright: 2010-08-13
  • Publisher: Island Pr
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Most scientists and researchers aren't prepared to talk to the press or to policymakers-or to deal with backlash. Many researchers have the horror stories to prove it. What's clear, according to Nancy Baron, is that scientists, journalists and public policymakers come from different cultures. They follow different sets of rules, pursue different goals, and speak their own language. To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical and entertaining guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. She explores how to ace your interview, promote a paper, enter the political fray, and use new media to connect with your audience. The book includes advice from journalists, decision makers, new media experts, bloggers and some of the thousands of scientists who have participated in her communication workshops. Many of the researchers she has worked with have gone on to become well-known spokespeople for science-related issues. Baron and her prot_g_es describe the risks and rewards of #x1C;speaking up," how to deal with criticism, and the link between communications and leadership. The final chapter, #x18;Leading the Way' offers guidance to scientists who want to become agents of change and make your science matter. Whether you are an absolute beginner or a seasoned veteran looking to hone your skills, Escape From the Ivory Towercan help make your science understood, appreciated and perhaps acted upon.

Author Biography

A former journalist, Nancy Baron is a motivated promoter for clearly communicating the public implications of scientific findings. She has spent most of the past eight years training scientists to better communicate science to the media and the public. During this time she has worked with more 4,000 scientists and many journalists and NGO professionals. Escape from the Ivory Tower is a direct result of her experience.

Table of Contents

Prefacep. xi
Acknowledgmentsp. xv
Forewordp. xix
The Scientist Communicatorp. 1
Introductionp. 3
The Decision to Speak Outp. 11
A Clash of Culturesp. 27
What You Need to Know about Journalistsp. 29
Tell Me a Story: What Journalists Want from Youp. 41
What the Changing World of the Media Means for Youp. 63
What You Need to Know about Policymakersp. 79
Inform My Decision: What Policymakers Want from Youp. 89
The How-To Toolkitp. 101
Deliver a Clear Messagep. 103
Ace Your Interviewp. 123
Fine-Tune for Radio and Televisionp. 143
Reach out Instead of Waitingp. 153
Promote a Paperp. 171
Enter the Political Frayp. 183
Becoming an Agent of Changep. 197
After the Splash, the Backlashp. 199
Leading the Way: Ten Steps to Successp. 219
Referencesp. 233
Indexp. 239
Table of Contents provided by Ingram. All Rights Reserved.

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