Essentials of Business Communication (with Student CD-ROM and InfoTrac)

by Guffey, Mary Ellen

• ISBN13: 9780324233643
• ISBN10: 0324233647
• Edition: 6th
• Format: Paperback
• Copyright: 2004-01-12
• Publisher: South-Western College Pub

Summary

This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.

Table of Contents

Laying Communication Foundations

Building Your Career Success with Communication Skills

The Writing Process

Creating Business Messages

Improving Writing Techniques

Revising and Proofreading Business Messages

Corresponding At Work

E-Mail and Memorandums

Direct Letters and Goodwill Messages

Persuasive Messages

Negative Messages

Reporting Workplace Data

Informal Reports

Proposals and Formal Reports

Developing Speaking And Technology Skills

Communicating in Person, in Meetings, by Telephone, and Digitally

Making Oral Presentations

Employment Communication

The Job Search, RTsumTs, and Job Application Messages

Employment Interviewing and Follow-Up Messages

Reference Guide to Document Formats

Correction Symbols and Proofreading Marks

Documentation Formats. Grammar Mechanics Handbook

Key to Grammar Mechanics Checkups

Table of Contents provided by Publisher. All Rights Reserved.