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Essentials of Contemporary Advertising,9780073404882
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Essentials of Contemporary Advertising

by
Edition:
3rd
ISBN13:

9780073404882

ISBN10:
0073404888
Format:
Paperback
Pub. Date:
5/30/2013
Publisher(s):
McGraw-Hill College
List Price: $207.35

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Questions About This Book?

What version or edition is this?
This is the 3rd edition with a publication date of 5/30/2013.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

Essentials of Contemporary Advertising, 3/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the students "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.


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