Essentials of Economics plus NEW MyEconLab with Pearson eText (1-semester access) -- Access Card Package

by Hubbard, R. Glenn; O'Brien, Anthony Patrick

• ISBN13: 9780132961684
• ISBN10: 0132961687
• Edition: 3rd
• Format: Package
• Copyright: 2012-05-01
• Publisher: Prentice Hall

Summary

Learn economics through real business examples. Hubbard/O'Brien explains the basics of economics by demonstrating how real businesses use economics to make real decisions everyday. This is something all readers can connect to, as they encounter businesses in their daily lives. And regardless of future career path-opening an art studio, doing social work, trading on Wall Street, working for the government, or bartending at the local pub-readers will benefit from understanding the economic forces behind their work.

Table of Contents

PART 1:  INTRODUCTION

Chapter 1: Economics: Foundations and Models

Appendix: Using Graphs and Formulas

Chapter 2:  Trade-offs, Comparative Advantage, and the Market System

Chapter 3:  Where Prices Come From: The Interaction of Demand and Supply

 

PART 2:  MARKETS IN ACTION: POLICY AND APPLICATIONS

Chapter 4: Market Efficiency and Market Failure  

Chapter 5:  The Economics of Healthcare

 

PART 3:  MICROECONOMIC FOUNDATIONS: CONSUMERS AND FIRMS

Chapter 6:  Firms, the Stock Market, and Corporate Governance

Chapter 7:  Consumer Choice and Elasticity  

Chapter 8:  Technology, Production, and Costs

 

PART 4: MARKET STRUCTURE AND FIRM STRATEGY

Chapter 9: Firms in Perfectly Competitive Markets

Chapter 10: Monopoly and Antitrust

Chapter 11:  Monopolistic Competition and Oligopoly

PART 5:  MACROECONOMIC FOUNDATIONS

Chapter 12:  GDP: Measuring Total Production and Income

Chapter 13:  Unemployment and Inflation

 

PART 6:  LONG-RUN AND SHORT-RUN FLUCTUATIONS

Chapter 14: Economic Growth, the Financial System and Business Cycles

Chapter 15: Aggregate Demand and Aggregate Supply Analysis

            Appendix:  Schools of Macro Thought

PART 7: MONETARY AND FISCAL POLICY

Chapter 16: Money, Banks, and the Federal Reserve System

Chapter 17:  Monetary Policy

Chapter 18:  Fiscal Policy

Chapter 19: Comparative Advantage, International Trade, and Exchange Rates