The World of Marketing | |
An Overview of Marketing | |
Career Appendix | |
Marketing Plan Appendix | |
Strategic Planning for Competitive Advantage | |
Social Responsibility, Ethics, and the Marketing Environment | |
Developing a Global Vision | |
Analyzing Marketing Opportunities | |
Consumer Decision Making | |
Business Marketing | |
Segmenting and Targeting Markets | |
Decision Support Systems and Marketing Research | |
Product and Distribution Decisions | |
Product Concepts | |
Developing and Managing Products | |
Marketing Channels and Supply Chain Management | |
Retailing | |
Promotion and Pricing Decisions | |
Marketing Communications and Advertising | |
Public Relations, Sales Promotion, and Personal Selling | |
Pricing Concepts | |
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