Top
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
Free Shipping On Orders Over $35!
Get Rewarded for Ordering Your Textbooks! Enroll Now
Customer Reviews Read Reviews
Write a Review
Complimentary 7-Day eTextbook Access - Read more
What is included with this book?
Dr Jochen Wirtz holds a PhD in services marketing from the London Business School and has been working in the field of services for over 20 years. He is a tenured Associate
Professor at the National University of Singapore (NUS), where he teaches services marketing in executive, MBA and undergraduate programs. He is also the director of the
dual degree UCLA – NUS Executive MBA Program, a member of the executive committee of the NUS Teaching Academy (the NUS think-tank on education matters), an associate fellow
of Executive Education at the Saïd Business School, University of Oxford, and an international fellow of the Service Research Center at Karlstad University, Sweden.
Dr Wirtz has published widely on services marketing in over 80 academic articles, including the Harvard Business Review, Journal of Consumer Psychology, Journal of Retailing, Journal
of Service Management, Journal of Services Marketing, Journal of Service Research, and Journal of the Academy of Marketing Science. He has also published over 100 conference
papers, 40 book chapters and 10 books. This includes his collaboration with Dr Lovelock in writing one of the world’s leading services marketing text books, “Services Marketing:
People, Technology, Strategy, 7th edition” (Prentice Hall, 2011). Dr Wirtz serves on the editorial review boards of 11 academic journals. These include the
Journal of Service Management, Journal of Service Research, and Cornell Hospitality Quarterly. He is also an ad hoc reviewer for the Journal of Consumer Research and Journal
of Marketing. Dr Wirtz chaired the American Marketing Association’s biennial Service Research Conference in Singapore. In recognition of his excellence in research and
teaching, Dr Wirtz has received over 30 awards. These include the highest NUS accolade for education, the university-wide Outstanding Educator Award, and he was the winner of
the inaugural Outstanding Service Researcher Award 2010 and the Best Practical Implications Award 2009, both by Emerald Group Publications.
Dr Wirtz has been an active Management Consultant, working with international consulting firms, including Accenture, Arthur D Little, and KPMG, as well as major service firms in the
areas of strategy, business development and customer feedback systems. Originally from Germany, Dr Wirtz spent seven years in London before moving to Asia.
Dr Patricia Chew holds a PhD in services marketing from the National University of Singapore. She is Deputy Head of Business and Head of Area in Marketing at SIM
University in Singapore. She is in charge of the designing the business program, and overseeing curriculum development. She also appoints and manages the faculty. Dr Chew
teaches a variety of marketing courses at SIM University and has also taught at the National University of Singapore in MBA and BBA programs.
Dr Chew’s research focuses on services marketing. She has published several articles and conference papers, particularly on incentivized referrals and word-of-mouth. One of her
articles on incentivized word-of-mouth won the “Emerald Literati Club Award for Excellence” for the “Most Outstanding Paper” of the year in the International Journal of Service Industry
Management. Dr Chew has consulted on services marketing-related projects for companies like LG Capital, National Library Board in Singapore and SK Telecom.
The late Dr Christopher Lovelock was one of the pioneers of services marketing. Widely acknowledged as a thought leader in services, he was honored by the American Marketing
Association’s prestigious Award for Career Contributions in the Services Discipline. In 2005, his article with Evert Gummesson, “Whither Services Marketing? In Search of a New
Paradigm and Fresh Perspectives” won the American Marketing Association’s Best Services Article Award. He was a finalist for the IBM award for the best article in the Journal of
Service Research. Earlier, he received a best article award from the Journal of Marketing. Recognized many times for excellence in case writing, he had twice won top honors in the
Business Week “European Case of the Year” Award. Dr Lovelock consulted and gave seminars and workshops for managers around the world.
His particular focuses were on strategic planning in services and managing the customer experience. His distinguished academic career included serving 11 years on the faculty of
Harvard Business School, and two years as a visiting professor in Switzerland’s IMD. He has also held faculty appointments at Berkeley, Stanford and the Sloan School at MIT, as
well as visiting professorships at INSEAD in France and The University of Queensland in Australia. Professor Lovelock was the author or co-author of over 60 articles, more than 100 teaching
cases, and 26 books. His work has been translated into 12 languages. He served on the editorial review boards of the International Journal of Service Industry Management,
Journal of Service Research, Service Industries Journal, Cornell Hotel and Restaurant Administration Quarterly, and Marketing Management. He was also an ad hoc reviewer for
the Journal of Marketing.
PART I — UNDERSTANDING SERVICE PRODUCTS, CONSUMERS, AND MARKETS
Chapter 1: Introduction to Services Marketing
Chapter 2: Consumer Behavior in a Services Context
Chapter 3: Positioning Services in Competitive Markets
PART II — APPLYING THE 4Ps OF MARKETING TO SERVICES
Chapter 4: Developing Service Products: Core and Supplementary Elements
Chapter 5: Distributing Services through Physical and Electronic Channels
Chapter 6: Setting Prices and Implementing Revenue Management
Chapter 7: Promoting Services and Educating Customers
PART III — DESIGNING AND MANAGING THE CUSTOMER INTERFACE
Chapter 8: Designing and Managing Service Processes
Chapter 9: Balancing Demand and Capacity
Chapter 10: Crafting the Service Environment
Chapter 11: Managing People for Service Advantage
PART IV — DEVELOPING CUSTOMER RELATIONSHIPS
Chapter 12: Managing Relationships and Building Loyalty
Chapter 13: Complaint Handling and Service Recovery
PART V — STRIVING FOR SERVICE EXCELLENCE
Chapter 14: Improving Service Quality and Productivity
Chapter 15: Organizing for Service Leadership
PART V — STRIVING FOR SERVICE EXCELLENCE
Chapter 14: Improving Service Quality and Productivity
Chapter 15: Organizing for Service Leadership
PART VI — CASE STUDIES
Case 1: Sullivan Ford Auto World
Case 2: Dr Beckett’s Dental Office
Case 3: Bouleau & Huntley: Cross-Selling Professional Services
Case 4: Banyan Tree: Branding the Intangible
Case 5: Giordano: Positioning for International Expansion
Case 6: Kiwi Experience
Case 7: Distribution at American Airlines (A)
Case 8: Managing Word-of-Mouth: Referral Incentive Program that Backfired
Case 9: Accra Beach Hotel: Block Booking of Capacity
Case 10: Revenue Management of Gondolas
Case 11: Aussie Pooch Mobile
Case 12: Shouldice Hospital Limited (Abridged)
Case 13: Red Lobster
Case 14: Singapore Airlines: Aligning Strategy and Organization
Case 15: Customer Asset Management at DHL in Asia
Case 16: Dr Mahalee Goes to London
Case 17: Hilton HHonors Worldwide: Loyalty Wars
Case 18: Royal Dining Membership Program Dilemma
Case 19: Complaint Letter
Case 20: The Broadstripe Service Guarantee
Case 21: Starbucks: Delivering Customer Service
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
Need Help? Copyright © 1999-2024