European Broadcasting Law and Policy

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2007-11-26
  • Publisher: Cambridge University Press

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European broadcasting policy has attracted attention from many disciplines because it has dual nature: cultural and commercial. This book offers a detailed treatment of European broadcasting law, set against an overview of policy in this area. In this respect the authors identify tensions within the EU polity as regards the appropriate level, purpose and mechanism of broadcast regulation. Key influences are problems of competence, the impact of changing technology and the consequences of increasing commercialisation. Furthermore, the focus of the analysis is on the practical implications of the legal framework on viewers, and the authors distinguish both between citizen and consumer and between the passive and active viewer. The underlying question is the extent to which those most in need of protection by regulation, given the purpose of broadcasting, are adequately protected.

Table of Contents

Series Editors' Prefacep. vii
Prefacep. ix
Case listp. xi
Introductionp. 3
The value and functions of the broadcast media: protecting the citizen viewerp. 18
Regulation and the viewer in a changing broadcasting environmentp. 41
Union competencep. 62
European broadcasting policyp. 87
Accessp. 115
Media ownership: impact on access and contentp. 146
Jurisdiction, forum shopping and the 'race to the bottom'p. 173
Advertising placement and frequency: balancing the needs of viewers and commercial interestsp. 194
Negative content regulationp. 218
Positive content regulation: quotasp. 243
Privatisation of sport and listed eventsp. 266
State aid: constraints on public service broadcastingp. 290
Conclusionsp. 315
Appendixp. 329
Bibliographyp. 336
Indexp. 355
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