Evaluating Public and Community Health Programs

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2010-03-08
  • Publisher: Jossey-Bass
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The key to improving public health care programs is to understand the elements of program evaluation. Evaluating Public and Community Health Programs provides the essentials of public health by examining the planning, implementation, and evaluation of public health programs and policies. Through a practical approach, this book combines the CDC's six-step model for program evaluation as well as the Donaldson three-step program theory driven evaluation model. Including tables, examples, worksheets, and guidelines, this handbook presents a simple, successful standards-based five-step model for effective results for students, faculty, and researchers.

Author Biography

Muriel J. Harris, PhD, MPH is an assistant professor, University of Louisville, School of Public Health and Information Sciences. Dr. Harris was the 2004 co-recipient of the CDC/ATSDR Honor Award and in 2000 was awarded membership in the national Delta Omega Honorary Society in Public Health. In 2008 she won the Delta Omega Innovative Curriculum award for her program evaluation course.

Table of Contents

Figures and Tablesp. vii
Prefacep. xi
The Authorp. xv
An Introduction to Public and Community Health Evaluationp. 1
The Links Among Community Assessment, Program Implementation, and Evaluationp. 3
Overview of Evaluationp. 5
Preassessment Evaluationsp. 5
Community-Based Participatory Researchp. 6
The Participatory Model for Evaluationp. 8
Cultural Considerations in Evaluationp. 13
The Community Assessment: An Overviewp. 19
Theoretical Considerationsp. 22
The Ecological Modelp. 22
Data Collectionp. 25
Processp. 25
Data Sourcesp. 33
Reviewing the Scientific Literaturep. 35
The Reportp. 36
Stakeholders' Participation in Community Assessmentsp. 39
Developing Initiatives: An Overviewp. 41
The Organization's Missionp. 43
Planning the Initiativep. 44
Goals and Objectivesp. 45
The Initiative Activitiesp. 52
Using Existing Evidence-Based Programsp. 54
The Program's Theory of Changep. 56
The Logic Model Depicting the Theory of Changep. 56
Criteria for Successful Initiativesp. 58
Planning for Evaluation: Purpose and Processesp. 61
The Timing of the Evaluationp. 62
The Purpose of Evaluationp. 63
Establishing the Contract for Evaluationp. 65
The Evaluation Teamp. 65
Creating and Maintaining Effective Partnershipsp. 67
Evaluation Standardsp. 68
Managing the Evaluation Processp. 69
Factors That Influence the Evaluation Processp. 75
Involving Stakeholdersp. 76
Designing the Evaluation: Describing the Programp. 79
The Contextp. 81
Justifications for the Initiativep. 83
The Initiative's Goals, Objectives, and Activitiesp. 84
The Initiative's Theory of Change and Logic Modelp. 84
Designing the Evaluation: Determining the Evaluation Questions and the Evaluation Designp. 87
Bases for Selecting the Evaluation Questionsp. 89
Approaches to Selecting the Evaluation Questionsp. 92
Types of Evaluationsp. 93
Process Evaluationp. 94
Outcome Evaluationp. 97
Collecting the Data: Quantitativep. 107
Choosing a Data-Collection Approachp. 108
Using Surveysp. 110
Designing Survey Instrumentsp. 116
Pilot Testingp. 120
Triangulationp. 121
Institutional Review Boardsp. 122
Stakeholder Involvementp. 123
Analyzing and Interpreting the Data: Quantitativep. 127
Analyzing and Reporting Quantitative Datap. 128
Reaching Conclusionsp. 133
Stakeholder Involvementp. 134
Steps in Quantitative-Data Analysis and Interpretationp. 134
Collecting the Data: Qualitativep. 137
Qualitative Datap. 138
Ensuring Validity and Reliabilityp. 139
Interview-Format Approachesp. 140
Document and Record Reviewp. 146
Observational Approachesp. 147
Case Reviewsp. 148
Digital Approachesp. 148
Geographic Information Systemsp. 150
Training Data Collectorsp. 150
Pilot Testingp. 151
Managing and Storing Qualitative Datap. 151
Stakeholder Involvementp. 151
Analyzing and Interpreting the Data: Qualitativep. 153
Analyzing Qualitative Datap. 154
Interpreting the Data and Reaching Conclusionsp. 158
The Role of Stakeholdersp. 161
Reporting Evaluation Findingsp. 163
The Content of the Reportp. 166
The Timing of the Reportp. 171
The Audience for the Reportp. 171
The Format of the Reportp. 172
Case Studyp. 177
The Community Assessmentp. 177
The Interventionp. 182
Design the Evaluationp. 186
Collect the Datap. 195
Analyze and Interpret the Datap. 200
Report the Resultsp. 203
Glossaryp. 205
Referencesp. 211
Indexp. 215
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