Evolution Not Revolution : Aligning Technology with Corporate Strategy to Increase Market Valuation

by Logan, John

• ISBN13: 9780071384100
• ISBN10: 0071384103
• Format: Hardcover
• Copyright: 2001-12-26
• Publisher: MCG

Summary

Arms executives with the management skills to combine excellent strategy with flawless execution John Logan, the visionary founder of the prestigious Aberdeen Group consulting firm, has never been one to run from a battle. In his strategic call to arms Evolution Not Revolution, Logan challenges executives and managers to stop regarding IT as just another overhead cost, and instead use IT a powerful tool to create and execute superior strategies. He introduces six competencies, designed to close the gap between a company's business and technology management functions, grow revenue for the company­­and ultimately increase its market valuation. Logan's disarmingly simple yet ingeniously interconnected six competencies will help readers develop: Marketing skills for strengthening existing customer bonds, while creating new classes of customers for the company to pursue Financial skills to pursue change in a manner that focuses on maximizing economic returns Information systems management skills to organize a flexible, expandable information systems architecture

Author Biography

John Logan is founder and chairman of the Aberdeen Group, a consultancy that provides IT market intelligence, positioning, and market acceleration services to companies in order to identify new market opportunities, enter those markets successfully, and accelerate the adoption of new technologies. He is a popular speaker at venues around the world including the MIT Leaders Forum and Gillette's Global Information Executives Annual Meeting, and a former associate with the prestigious Cambridge Research Institute.

Table of Contents

Acknowledgments
Introduction
Competency 1: Focusing on Market Valuation	p. 1
Competency 2: Managing with "Emagineering"	p. 27
Competency 3: Leading with Technolgy Executives	p. 43
Competency 4: Loving Your Customer	p. 69
Competency 5: Demanding Customer-Focused Internal Operational Excellence	p. 95
Competency 6: Building the Best-in-the-World Ecosystem	p. 117
Competency 7: Initiating Creative Destruction While Facing Technology Uncertainty	p. 137
Competency 8: Enforcing Organizational Discipline	p. 173
Competency 9: Charging Ahead of the Competition with Technomarketing	p. 197
Competency 10: Scrutinizing the Results of "Emagineering" Management	p. 213
Index	p. 229
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