Executive Coaching Building and Managing Your Professional Practice

by Stern, Lewis R.

• ISBN13: 9780470177464
• ISBN10: 0470177462
• eBook ISBN(s): 9780470527696
• Edition: 1st
• Format: Hardcover
• Copyright: 2008-08-25
• Publisher: Wiley
• More Book Details
• Purchase Benefits

Summary

Understand all the aspects of becoming an executive coach, from acquiring training to marketing your practice, with Executive Coaching: Building and Managing Your Professional Practice. Hands-on information on topics like acquiring the right training and making the transition from other fields is written in an accessible manner by a successful and experienced coach. Whether you're a novice or an established coach looking to expand your practice, you will benefit from the step-by-step plan for setting up and operating a lucrative executive coaching practice.

Author Biography

Lewis R. Stern, PhD, has been an executive coach for three decades and is currently the Director of the Graduate Program in Executive Coaching at the Massachusetts School of Professional Psychology. He is also a cofounder of the Graduate School Alliance for Executive Coaching.

Table of Contents

Preface	p. xi
Acknowledgments	p. xv
Is Executive Coaching Right for You?	p. 1
What Is Executive Coaching?	p. 2
Job of the Professional Executive Coach	p. 3
Executive Coaches Are Different	p. 5
Executive Coaching versus Counseling and Psychotherapy	p. 6
Therapeutic Challenges of Counseling and Psychotherapy	p. 7
Coaching Competencies	p. 9
Special Knowledge and Skills of Executive Coaches	p. 10
Defining and Setting Standards for Executive Coaching	p. 11
Consulting Practice Development and Management	p. 12
Types of Executive Coaching	p. 13
High-Potential Coaching	p. 13
On-Boarding Coaching	p. 14
Continued Leadership-Development Coaching	p. 14
Remedial Coaching	p. 14
Group or Team Coaching	p. 15
Legacy Coaching	p. 15
Targeted Coaching	p. 16
Executive Coaching Checklist	p. 16
Choosing a Coach	p. 17
Internal Executive Coaches	p. 18
Structure of an Executive Coaching Session	p. 19
Leadership Development Goals and Organizational Results of Executive Coaching	p. 20
Is Executive Coaching Right for You?	p. 23
Finding Clients Best Suited for You	p. 24
Marketing Yourself	p. 24
Getting Selected as the Right Executive Coach	p. 25
This Book Will Help You Build and Manage Your Executive Coaching Practice	p. 25
Assessing Your Competencies as a Professional Executive Coach	p. 27
Core Competencies for Executive Coaches	p. 28
Professional Development Plan	p. 78
Exective Coaching Professional Development Strategies	p. 79
Strategies to Leverage Your Strengths	p. 79
Building and Marketing Your Value Proposition as an Executive Coach	p. 83
What Is a Value Proposition?	p. 83
What Are Your Goals for Conducting Your Professional Executive Coaching Practice?	p. 85
What Special Value Do You Bring to Your Potential Clients?	p. 90
What Executive Coaching Services Will You Offer?	p. 91
Which Market Segments and Clients Would Be Attracted to Your Services and to You as a Coach?	p. 91
Your Professional Executive Coaching Value Proposition	p. 96
Developing a Plan to Build and Market Your Practice	p. 98
Building Market Awareness	p. 98
Building and Managing Partnerships	p. 105
Building and Maintaining a Reliable and Diversified Referral Network	p. 106
Preparing for and Responding to Referrals and Exploratory Discussions	p. 108
Assembling and Managing the Building Blocks of Your Executive Coaching Practice	p. 109
Essential Building Blocks of Your Executive Coaching Practice	p. 110
Your Executive Coaching Network	p. 110
Your Executive Coaching Toolbox	p. 110
Your Office Infrastructure	p. 110
Your Executive Coaching Management System	p. 111
Professional and Peer Supervision	p. 111
Research and Publication	p. 111
Community Service	p. 113
How to Build and Manage Your Coaching Network	p. 113
Creating Your Coaching Toolbox	p. 120
Essential Executive Coaching Toolbox	p. 121
Building Your Office Infrastructure	p. 123
Office Space	p. 124
Data and File Management	p. 127
Finance Management	p. 127
Technology and Your Virtual Office	p. 128
Access to Knowledge and Information from Outside Your Practice	p. 129
How to Manage Coaching Projects	p. 130
Scope and Explore the Project	p. 130
Check Your Chemistry with Your Potential Client	p. 133
Work with the Partners in the Coaching Project to Contract and Set Goals	p. 135
Conduct the Assessment and Gather Data	p. 138
Conduct Feedback and Development Planning	p. 140
Implement the Coaching Plan	p. 144
Work with the Coaching Partners to Monitor and Support the Coaching	p. 147
How to Optimize Learning from Professional and Peer Supervision	p. 148
Professional Supervision	p. 148
Peer Supervision	p. 149
Get the Most out of Supervision	p. 149
Conducting Research and Publishing Articles about Your Coaching	p. 150
Building Community Service into Your Practice	p. 151
Transitioning into Executive Coaching from Other Specialty Fields	p. 153
Transitioning from Mental Health Professions	p. 154
Strategies for Transitioning from a Mental Health Background	p. 155
Transitioning from Business Management	p. 157
Strategies for Transitioning from a Business Management Background	p. 158
Transitioning from Organization Development or Management Consulting	p. 159
Strategies for Transitioning from an Organization Development or Management Consulting Background	p. 160
Transitioning from Personal/Life Coaching	p. 161
Strategies for Transitioning from a Personal and Life Coaching Background	p. 163
Transitioning from Internal Human Resources Roles	p. 164
Strategies for Transitioning fromInternal Human Resources Roles	p. 165
Transitioning from Other Specialty Fields	p. 169
Strategies for Transitioning from Other Specialty Fields	p. 169
A Plan for Your Professional Executive Coaching Practice	p. 171
Key Principles, Realizations, and Guidelines to Remember as You Build and Manage Your Executive Coaching Practice	p. 172
Is Conducting a Professional Executive Coaching Practice the Right Choice for You?	p. 172
Your Plan for Professional Development as an Executive Coach	p. 174
Your Three-Year Professional Development Plan	p. 179
Personal, Career, and Business Goals and Requirements for Your Practice	p. 180
The Scope of Your Executive Coaching Practice	p. 191
Your Professional Executive Coaching Value Proposition	p. 192
The Essential Building Blocks of Your Professional Executive Coaching Practice	p. 194
A Plan to Transition into Executive Coaching from Your Other Specialties	p. 205
A Summary Plan for Your Professional Executive Coaching Practice	p. 206
Practical Resources for Professional Executive Coaching	p. 209
Books and Articles	p. 209
Journals	p. 219
Organizations	p. 220
Other Web Sites	p. 221
Assessments, Tools, and Other Resources	p. 222
References	p. 223
Index	p. 225
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