Foreword
Acknowledgments
Introduction
A Primer on Executive Presence
CHAPTER 1 The Natural Laws of Perception
How People Perceive You
CHAPTER 2 Self-Awareness
Understand Yourself Better to Understand
Your Impact on Others
CHAPTER 3 Mastering Your Mind
Emotion-Regulation Strategies That Work
and One That You Should Never Use
CHAPTER 4 Develop Your Social Intelligence
for Better People Management
CHAPTER 5 Keys to Gaining Buy-in and
Motivating People to Action
CHAPTER 6 Mastering the Art of Storytelling
for Personal and Professional Success
CHAPTER 7 Influence
The Secrets to Changing Behaviors and Attitudes
CHAPTER 8 The Essentials of Managing Conflict
and Improving Relationships
CHAPTER 9 How to Hold Conversations
Nobody Wants to Have
CHAPTER 10 The Dark Side of Executive Presence
Coaching Tips That Can Save Your Career
CHAPTER 11 Self-Branding Is No Longer a Choice
Strategies to Make Your Personal Brand Stand Out
CHAPTER 12 Virtual Branding
Using the Web to Bolster Your Personal Brand
CHAPTER 13 You’ve Been Googled
What’s the Verdict?
CHAPTER 14 Reputation Management 3.0
Understanding Threats to Your Reputation and
Planning Strategies to Protect Your Good Name
Index