Exploiting Chaos 150 Ways to Spark Innovation During Times of Change

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  • Format: Paperback
  • Copyright: 2009-09-01
  • Publisher: Gotham

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The hottest trend spotter in North America reveals powerful strategies for thriving in any economic climate. Did you know that Hewlett?Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous opportunity, but the deck gets reshuffled and the rules of the game get changed. EXPLOITING CHAOS is the ultimate business survival guide for all those looking to change the world. Topics include: SPARKING A REVOLUTION, TREND: HUNTING, ADAPTIVE INNOVATION and INFECTIOUS MESSAGING.

Author Biography

Jeremy Gutsche, MBA, CFA, is an innovation expert, host of Trend Hunter TV, one of North America's most requested keynote speakers, and the founder of TrendHunter.com, the world's largest network for trend spotting and innovation, boasting an audience of roughly 10 million monthly views. Jeremy is routinely sourced by the media, from the Economist and the Financial Times to Entertainment Tonight and FOX News. He has been described as "a new breed of trend spotter" by the Guardian, and "on the forefront of cool" by MTV.

Table of Contents

Forewordp. 14
A Bit of Historyp. 17
Crisis creates opportunityp. 18
You can thrive in times of lossp. 20
Reinvent what people wantp. 22
Keep your finger on the pulse of pop culturep. 24
Learn the game and start to playp. 26
"It is not the strongest of the species that survives, nor the most intelligent, but rather the one most adaptable to change."p. 28
Even the clever must adaptp. 29
You cannot escape disruptive evolutionp. 30
Don't become a boiled frogp. 31
Stay focused on opportunityp. 32
Find a way to make sense of all the noisep. 34
Accept that the world never returns to normalp. 36
You don't need to have everything figured outp. 37
There is comfort in chaosp. 37
The only things slowing you down are the rules you need to breakp. 38
Small decisions can have a profound impactp. 40
Learn to adapt: The Exploiting Chaos Frameworkp. 42
Culture of Revolutionp. 45
Don't let monkeys inhibit changep. 46
Spark a revolutionp. 49
Perspectivep. 51
Understand your perspectivep. 53
Specifically what are you trying to do?p. 53
"Smith Corona-the best typewriter company in the world!"p. 54
Don't be seduced by complacencyp. 56
Look beyond the failure of othersp. 57
Assume tremendous potential in rival ideasp. 58
Explore uncertaintyp. 60
Avoid retreating to your comfort zonep. 62
Question rational thoughtp. 64
Understand the pattern of disruptionp. 65
If you're big, act smallp. 66
If you're small, act bigp. 67
Chase the right dreamp. 68
Exploit crisis to accelerate changep. 70
Shift perspective, spark revolutionp. 72
You cannot predict the future ...p. 74
... but you can predict scenarios and capitalize on disruptionp. 76
Visualize disaster and opportunityp. 78
"The right questions don't change as often as the answers do"p. 80
Experimental Failurep. 85
A decent proportion of your creations must failp. 86
Be wary of your strengths; success leads to complacencyp. 88
Don't let complacency be the architecture of your downfallp. 89
It's easy to find the peak of a hill ...p. 90
...to find a larger hill, you have to walk through a valleyp. 91
Create a gambling fundp. 92
Break down managerial confidencep. 94
Don't ask, "Do you like it?" Ask, "What's wrong with it?"p. 95
Make failure a part of every dayp. 96
Win like you're used to it, lose like you enjoy itp. 98
Fire people for not failingp. 99
Don't celebrate the attainment of the summit, celebrate the style of climbp. 100
Customer Obsessionp. 103
If you want to be remembered, invoke an emotional connection ...p. 104
If you want to engage, invoke a cultural connectionp. 107
Obsess about your customerp. 108
Don't speak to your customers, speak with themp. 111
Inspire customers to champion your brandp. 112
Observe in the zonep. 116
Get uncomfortablep. 118
Do it yourselfp. 120
Fight the confidence that you know your customerp. 122
Spend time in the zonep. 124
Seek authenticityp. 126
Intentional Destructionp. 129
Tear apart structurep. 130
Become leaderlessp. 132
Stop telling people what to dop. 134
Build a creative work environmentp. 136
Act crazy* *especially if you're a senior leaderp. 138
Hire freaksp. 140
Piss people offp. 142
Let reason triumph over hierarchyp. 143
Diversity thoughtp. 144
Cross-pollinate your ideasp. 145
Remove the walls that separate people and ideasp. 146
Destroy the perks of seniorityp. 148
Encourage informalityp. 149
Celebrate that nothing is preciousp. 150
Destroy valuep. 152
Throw away your best ideasp. 154
Laughp. 156
Trend Huntingp. 159
There's no point innovating if you think you already know the answerp. 160
Actively seek inspirationp. 162
Develop a toolkit to filter ideasp. 164
Awaken your inner Trend Hunterp. 166
Popular is not coolp. 168
Cool is unique and cutting edgep. 169
Most importantly, cool is viral ... which is why marketers and product designers seek to attain itp. 170
Constantly seek to be uniquep. 171
Don't ignore the fringep. 172
Hunt trends in 20 waysp. 174
Group ideas into meaningful clustersp. 178
Force yourself to re-clusterp. 179
Case Study: Design a hip hotelp. 180
Example of Step 1: Resettingp. 182
Example of Step 2: Huntingp. 182
Hotels: The cutting edgep. 184
Hotel services: Ideas from the fringep. 186
Adjacent and unrelatedp. 188
Example of Step 3: Identify clustersp. 190
Example of Step 4: Re-clusterp. 192
Let clusters lead you to breakthrough ideasp. 194
Adaptive Innovationp. 197
Be methodical and stay out of communist prisonsp. 198
Use the Trend Hunter Adaptive Innovation Frameworkp. 200
Step 1 Define a clear customer needp. 202
Find the next Cherry Garciap. 203
Step 2 Ideate like it mattersp. 204
Prevent ideation from suckingp. 205
Step 3 Synthesizep. 206
Step 4 Create rapid prototypesp. 207
Go fasterp. 208
Step 5 Test and launchp. 210
Step 6 There is no Step 6 Repeat Step 1 insteadp. 211
Manage innovation like a stock portfoliop. 212
Do lots, explore, gamble, and be safep. 214
Innovate inside the boxp. 216
Create artificial constraintsp. 218
Stay strong after a snakebitep. 220
Don't play with the house moneyp. 220
You have to play to winp. 222
Take advantage of uncertaintyp. 223
Pursue disproportionate valuep. 224
Don't add when you can dividep. 225
Pull weeds, grow rosesp. 226
Infectious Messagingp. 229
When you create something that connects, your message travels faster than ever beforep. 230
Package your product like it's the best in the worldp. 232
Convey style before substancep. 234
Screw logic, tell a storyp. 236
Let words create imagep. 238
Invent mythologyp. 239
Contextualize your messagep. 240
Articulate your mantrap. 242
Convey everything in 7 words or lessp. 244
Know why I should choose youp. 245
Rule #1: Relentlessly obsess about your storyp. 248
Use the Trend Hunter Title Framework: Simple, Direct, and Superchargedp. 250
Example 1: The $5,000 Hamburgerp. 252
Example 2: The Heart Attack Grillp. 254
Conclusion: Chaos permits you to think differentlyp. 258
Let the exploitation begin ...p. 260
Act nowp. 262
Thanksp. 264
Want more?p. 266
Footnotesp. 268
Image creditsp. 271
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