Exploring Electronic Media Chronicles and Challenges

by Orlik, Peter B.; Anderson, Steven D.; Day, Louis A.; Patrick, W. Lawrence

• ISBN13: 9781405150552
• ISBN10: 1405150556
• Edition: 1st
• Format: Paperback
• Copyright: 2007-01-16
• Publisher: Wiley-Blackwell

Summary

Peter B. Orlik is also the author of Career Perspectives in Electronic Media. For more information visit http://store.blackwell-professional.com/9780813824772.htmlExploring Electronic Media: Chronicles and Challenges is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, Exploring Electronic Media is as practically useful as it is instructionally informative.Written by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subjectCovers the historical influences and contemporary issues in programming, technology, regulation and the business of mediaFeatures chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscapeExplores the fundamentals for understanding human communication as an underpinning to the study of media communication systemsConsiders the future and great potential in this ever-changing field.

Author Biography

Peter B. Orlik is Professor and Director of Central Michigan University’s School of Broadcast and Cinematic Arts.

Steven D. Anderson is Professor in the School of Media Arts and Design at James Madison University where he conducts courses in electronic media technologies.

Louis A. Day is an alumni Professor in Louisiana State University’s Manship School of Mass Communication.

W. Lawrence Patrick is President of Patrick Communications, LLC, a leading media investment banking and brokerage firm as well as owner of Legend Communications, a 16-station radio group.

Table of Contents

Illustrations	p. ix
About the Authors	p. xi
Preface	p. xiii
Acknowledgments	p. xv
Bringing Electronic Media into Focus	p. 1
Components of Communication	p. 1
Communications Vehicles	p. 7
The Broadcast and Nonbroadcast Electronic Media	p. 12
Obtaining Feedback	p. 15
Local/Network Dynamics	p. 17
Chapter Rewind	p. 20
Self-Interrogation	p. 21
Notes	p. 21
Chronicles	p. 23
Technological Chronicles	p. 25
Early Communications Breakthroughs	p. 25
Radio's Wireless Ancestors	p. 30
Attaining Radio	p. 34
Channels and the Electromagnetic Spectrum	p. 38
Television Broadcasting	p. 42
Electronic Recording - Audio	p. 47
Electronic Recording - Video	p. 50
Cable Television	p. 52
Satellite Technology	p. 54
Analog vs. Digital	p. 57
Digital Television	p. 59
Chapter Rewind	p. 64
Self-Interrogation	p. 66
Notes	p. 66
Content Chronicles	p. 70
Broadcasting: Stumbling upon a Business	p. 70
Radio's Gilt-Edged Years	p. 75
Post-War Adaptations	p. 83
Radio's Second Half-Century	p. 87
Video Enters the Living Room	p. 89
Television at Center Stage	p. 96
Content for the Second and Third Screens	p. 101
Chapter Rewind	p. 102
Self-Interrogation	p. 104
Notes	p. 104
Regulatory Chronicles	p. 107
Early Electronic Media Regulation	p. 107
Radio Regulation's Foundation in the United States	p. 108
Administrative Structure for Broadcast Regulation	p. 114
Television and Technological Standards	p. 117
The Structure of the Industry	p. 119
Content Regulation	p. 121
Political Programming and the Public Sphere	p. 130
Policing New Technologies	p. 135
Chapter Rewind	p. 143
Self-Interrogation	p. 143
Notes	p. 143
Business Chronicles	p. 148
The Mass Audience	p. 148
The Rise of the Network Model	p. 150
Cable Flexes Its Muscles	p. 158
New Technologies Change the Business	p. 162
Vertical Integration as a Survival Strategy	p. 165
A Smaller Slice of a Larger Pie	p. 167
Chapter Rewind	p. 173
Self-Interrogation	p. 173
Notes	p. 174
Challenges	p. 177
Technological Challenges	p. 179
Changes to Traditional Media	p. 180
Device Convergence	p. 185
The Internet and Broadband	p. 189
Internet Applications	p. 197
Future Communication Technologies	p. 203
Chapter Rewind	p. 205
Self-Interrogation	p. 207
Notes	p. 207
Content Challenges	p. 212
The Consumer-Centric Cosmos	p. 212
Contemporary Audio Programming	p. 215
A Video Programming Overview	p. 218
Video News Issues	p. 220
The Incredible Sports Hulk	p. 223
Reality Vehicles and Product Placement	p. 225
The Ethnic and Global Dimension	p. 228
Chapter Rewind	p. 230
Self-Interrogation	p. 231
Notes	p. 232
Regulatory Challenges	p. 233
History's Legal Lessons	p. 233
Beyond Broadcasting: Laws for New Media	p. 235
Convergence and the Legal Landscape	p. 238
The State of Electronic "Free Speech"	p. 242
Chapter Rewind	p. 246
Self-Interrogation	p. 246
Notes	p. 247
Business Challenges	p. 248
Feeding the Media Machine	p. 248
Partners and Joint Ventures	p. 251
Consumers and Advertisers	p. 253
Restructuring the Media Landscape	p. 255
Living in a Personal Media World	p. 258
What's Ahead	p. 260
Chapter Rewind	p. 262
Self-Interrogation	p. 263
Notes	p. 264
Index	p. 266
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