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  • Format: Paperback
  • Publisher: Fairchild Books
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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.


Fashion by Designcovers the elements and principles of design as they relate to fashion. By exploring the best examples from early to contemporary fashion design, students will develop the eye of the fashion designer, able to identify and understand how to manipulate the elements and principles of design. The objective is for design students to use these guidelines not to simply develop an appreciation of aesthetics but to execute an aesthetically pleasing garment design. The theory of Fashion by Design originates in the field of art, while also drawing on aesthetics in the field of clothing and textiles.Features:- Includes real-world examples that demonstrate the link between theory and fashion and provide insight into how real fashion designers use design theories- Covers how the elements and principles complement the female anatomy- Hands-on projects with step-by-step instructions related to the element or principle discussed in the chapter- Two chapters on colour theory: one covers hue, value and intensity, colour schemes, relationship between colour and fabric construction and the second colour marketing, colour psychology and relationship of season to colour- Summary charts of theories and how examples relate to theory for each chapterInstructor's Resources:- Instructor's Guide provides suggestions for planning the course and using the text in the classroom- PowerPoint Presentation frames chapters for lectures and discussion; compatible with PC and Mac platforms

Author Biography

Janice G. Ellinwood is a Professor of Fine and Applied Arts at Marymount University where she has been Department Chair of Art, Fashion Design, and Fashion Merchandising for more than 20 years, while teaching fashion design and illustration.

Table of Contents

About Design
The Elements of Design
Form, Shape, and Space
Texture and Light- Pattern
Colour and Value
Colour and Industry
The Principles of Design

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