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Fashion Marketing and Merchandising

by Wolfe, Mary G.

ISBN13: 9781590709184
ISBN10: 1590709187
Edition: 3rd
Format: Hardcover
Copyright: 2009-03-01
Publisher: Goodheart-Willcox Pub

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Summary

Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of new color photos make the world of fashion come to life for fashion marketing and merchandising students.

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Rent More, Save More! Use code: ECRENTAL

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Fashion Marketing and Merchandising

Summary

Supplemental Materials

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