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9781590709184

Fashion Marketing and Merchandising

by
  • ISBN13:

    9781590709184

  • ISBN10:

    1590709187

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 2009-03-01
  • Publisher: Goodheart-Willcox Pub

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Summary

Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of new color photos make the world of fashion come to life for fashion marketing and merchandising students.

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