Field Guide to Case Study Research in Tourism, Hospitality and Leisure

by Hyde, Kenneth F.; Ryan, Chris; Woodside, Arch G.

• ISBN13: 9781780527420
• ISBN10: 178052742X
• Format: Hardcover
• Copyright: 2012-06-26
• Publisher: Emerald Group Pub Ltd

Summary

This field guide shows how to solve the paradox of keeping a researcher's eyes on the prize of understanding the individual case while viewing the surrounding context. It enables describing, explaining and predicting case (individual and group) behavior, at the same time explaining behavior among a set of cases relevant to a specific context. This truly international guide embraces Herbert Simon's (Nobel Prize in Economics recipient) insight that a decision results from the conjoining two antecedents in human behavior: cognitive processing of an individual or group, and a given context or problem framing. Changing the context/frame often dramatically affects what cognitive process an individual employs as well as her ability to craft choices and make decisions wisely. Thus, this field guide reports on the necessity of describing and explaining relevant decision contexts and to model/predict decisions and behavior for specific contexts. Divided into six parts it includes chapters on: analysis of texts; how-to-do executive interviews; field interviewing in international contexts; stakeholder participatory research; researching indigenous and marginal peoples; and cross-case analysis.

Table of Contents

List of Contributors	p. xi
Why Case Study Research? Introduction to the Field Guide to Case Study Research in Tourism, Hospitality, and Leisure	p. 1
Analysis of Texts
Analysis of Texts - Introduction	p. 13
Immersed in Green? Reconfiguring the Italian Countryside Through Rural Tourism Promotional Materials	p. 17
Evoked Emotions: Textual Analysis Within the Context of Pilgrimage Tourism to Gallipoli	p. 45
Using Concept Mapping and Stakeholder Focus Groups in a Museum Management Case Study	p. 61
Assessing The Grounded Theory of Packing for Air Travel Using a Video-Ethnographic Case Study	p. 89
Using Expressive Text in Research to Interpret and Portray Lived Experience: Lived Experience in Hospitality Receptionist Work	p. 109
Executive Interviews
Executive Interviews - Introduction	p. 173
Single Case Study Research: The Development of WWW.Purenz.Com	p. 177
Fashions in Tourism: The Views of Russian Tourists and Experts	p. 195
Case Studies in Multicultural Contexts in Asia	p. 205
Field Research
Field Research - Introduction	p. 221
Practical Tips for Conducting Research Abroad	p. 227
Knowledge Spillovers and Entrepreneurial Opportunities: The Case of Sannio Filmfest	p. 241
Epiphany Travel and Assisted-Subjective Personal Introspection	p. 259
Functions and Behaviors of Tourists in Experience Management Process: Case of Three Independent Business Tourists	p. 275
Case Studies of International Tourists' In-Destination Decision-Making Processes in New Zealand	p. 297
Stakeholder Participatory Research
Stakeholder Participatory Research - Introduction	p. 319
Participatory Action Research for Stakeholder Collaboration: Lessons from a Rural Area in Piedmont, Italy	p. 323
Protecting Social and Cultural Identity in Sustainable Tourism: The Case of Gökçeada, Turkey	p. 345
Accessibility As Competitive Advantage of a Tourism Destination: The Case of Lousã	p. 369
Dit-Achiev Model for Sustainable Tourism Management: Lessons Learned from Implementing a Holistic Model of Sustainable Tourism Indicators	p. 387
Researching Indigenous and Marginal Peoples
Researching Indigenous and Marginal Peoples - Introduction	p. 411
Fieldwork in Remote Communities: An Ethnographic Case Study of Pitcairn Island	p. 417
Stakeholders, High Stakes and High Tides: Quality of Life in a Small Island Festival Context	p. 439
Use of Mixed-Methods Case Study to Research Sustainable Tourism Development in South Pacific Sids	p. 457
Culturally Sustainable Entrepreneurship: A Case Study for Hopi Tourism	p. 479
Cross-Case Analysis
Cross-Case Analysis û Introduction	p. 497
Designing a Qualitative Multi-Case Research Study to Examine Participatory Community Tourism Planning Practices	p. 501
Independent Instrumental Case Studies: Allowing for the Autonomy of Cultural, Social and Business Networks in Tanzania	p. 521
Cross-Case Analysis	p. 543
About the Authors	p. 559
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