Focus Groups : A Practical Guide for Applied Research

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  • Edition: 4th
  • Format: Spiral Bound
  • Copyright: 2008-10-15
  • Publisher: SAGE Publications, Inc
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"A guide to conducting focus groups for research or evaluation, the Fourth Edition of the best-selling Focus Groups: A Practical Guide for Applied Research cuts through the theory and gives hands-on advice to anyone seeking to conduct a focus group. This easy-to-read overview of sound practices is a must for readers who plan to conduct focus groups." "Authors Richard A. Krueger and Mary Anne Casey describe how to set up and conduct effective focus group interviews that result in sessions that are unbiased, nonjudgmental, and respectful of all views and that provide a deliberate and systematic way of listening." "Focus Groups: A Practical Guide for Applied Research, Fourth Edition, is ideal for Program Evaluation and Social Research Methods courses, as well as for anyone who plans to conduct focus groups, including people in organizations, educators, and government and public workers."--BOOK JACKET.

Table of Contents

Overview of Focus Groupsp. 1
Planning the Focus Group Studyp. 17
Developing a Questioning Routep. 35
Participants in a Focus Groupp. 63
Moderating Skillsp. 85
Analyzing Focus Group Resultsp. 113
Reportingp. 133
Styles of Focus Group Researchp. 143
Focus Group Interviewing With Young Peoplep. 155
International and Cross-Cultural Focus Groups Interviewingp. 163
Telephone and Internet Focus Group Interviewingp. 173
Focus Group Interviewing Within the Organizationp. 185
Modifications of Focus Groupsp. 191
Answering Questions About the Quality of Focus Group Researchp. 197
Referencesp. 207
Author Indexp. 209
Subject Indexp. 211
Table of Contents provided by Blackwell. All Rights Reserved.

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