Focus Groups : A Practical Guide for Applied Research

by Richard A. Krueger

• ISBN13: 9781412969475
• ISBN10: 1412969476
• Edition: 4th
• Format: Spiral Bound
• Copyright: 2008-10-15
• Publisher: SAGE Publications, Inc

Summary

"A guide to conducting focus groups for research or evaluation, the Fourth Edition of the best-selling Focus Groups: A Practical Guide for Applied Research cuts through the theory and gives hands-on advice to anyone seeking to conduct a focus group. This easy-to-read overview of sound practices is a must for readers who plan to conduct focus groups." "Authors Richard A. Krueger and Mary Anne Casey describe how to set up and conduct effective focus group interviews that result in sessions that are unbiased, nonjudgmental, and respectful of all views and that provide a deliberate and systematic way of listening." "Focus Groups: A Practical Guide for Applied Research, Fourth Edition, is ideal for Program Evaluation and Social Research Methods courses, as well as for anyone who plans to conduct focus groups, including people in organizations, educators, and government and public workers."--BOOK JACKET.

Table of Contents

Overview of Focus Groups	p. 1
Planning the Focus Group Study	p. 17
Developing a Questioning Route	p. 35
Participants in a Focus Group	p. 63
Moderating Skills	p. 85
Analyzing Focus Group Results	p. 113
Reporting	p. 133
Styles of Focus Group Research	p. 143
Focus Group Interviewing With Young People	p. 155
International and Cross-Cultural Focus Groups Interviewing	p. 163
Telephone and Internet Focus Group Interviewing	p. 173
Focus Group Interviewing Within the Organization	p. 185
Modifications of Focus Groups	p. 191
Answering Questions About the Quality of Focus Group Research	p. 197
References	p. 207
Author Index	p. 209
Subject Index	p. 211
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