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About This Book
Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing
ISBN: 9780865716421
Fostering Sustainable Behavior is a highly acclaimed manual for changing everyday habits, now in its third edition. This book is a go-to resource for anyone interested in promoting sustainable behavior and creating positive social change. It's primarily used by educators, researchers, and community leaders who aim to design and deliver programs that encourage environmentally friendly actions.
Who Uses It?
This book is primarily used by students and professionals in the fields of environmental psychology, sustainability, and community development. It's also a valuable resource for anyone interested in understanding how to promote sustainable behavior within their communities. Whether you're an educator looking to integrate sustainable practices into your curriculum or a community leader seeking effective strategies to reduce environmental impact, this book is essential reading.
History and Editions
The third edition of Fostering Sustainable Behavior has been completely revised and updated to reflect the latest scientific knowledge on behavior change. This edition builds on the foundational work of Dr. Doug McKenzie-Mohr, who has been a leading figure in the field of community-based social marketing for over two decades. The book has evolved to address new challenges and opportunities in promoting sustainable behavior, making it a must-read for anyone looking to make a positive impact.
Author and Other Works
Dr. Doug McKenzie-Mohr is an environmental psychologist who specializes in designing programs to promote sustainable behavior. He is the founder of community-based social marketing and has repeatedly illustrated its utility in his research, workshops, and consulting. While this book is his most notable work in the field of sustainability, Dr. McKenzie-Mohr has also contributed to various other publications and research papers on environmental psychology and behavior change.
Detailed Information
ISBNs and Formats
- Hardcover: ISBN-13: 9780865716421
- eTextbook: ISBN-13: 9781550924626
- eTextbook: ISBN-13: 9780865716421 (Note: Some sources list this ISBN for both hardcover and eTextbook formats; ensure accuracy in usage)
- Other Editions and Formats:
- The book is available in various formats, including paperback and digital versions. However, specific e-book ISBNs should be verified for accuracy.
Publication Details
- Publisher: New Society Publishers
- Publication Date: February 1, 2011
- Number of Pages: Varies by edition (typically around 200-300 pages)
- Language: English
Other Editions and Formats
- First Edition: Available through New Society Publishers and other retailers.
- Related ISBNs:
- 9780865716421 (Hardcover)
- 9781550924626 (eTextbook)
- 9780865716421 (eTextbook) - Note: Ensure that this ISBN is correctly associated with both formats.
This detailed information section provides a quick reference for all the available formats and sources for Fostering Sustainable Behavior, making it easier to find and access the book in the preferred format.
