Theenvironment Of Business | |
Exploring the World of Business and Economics | |
Your Future in the Changing World of Business | |
Business: A Definition | |
Types of Economic Systems | |
Measuring Economic Performance | |
The Business Cycle | |
Types of Competition | |
American Business Today | |
Being Ethical and Socially Responsible | |
Business Ethics Defined | |
Ethical Issues | |
Factors Affecting Ethical Behavior | |
Encouraging Ethical Behavior | |
The Evolution of Social Responsibility in Business | |
Two Views of Social Responsibility | |
Consumerism | |
Employment Practices | |
Concern for the Environment | |
Implementing a Program of Social Responsibility | |
Exploring Global Business | |
The Basis for International Business | |
Restrictions to International Business | |
The Extent of International Business | |
Methods of Entering International Business | |
Sources of Export Assistance | |
Trends In Business Today | |
Choosing a Form of Business Ownership | |
Sole Proprietorships | |
Partnerships | |
Advantages and Disadvantages of Partnerships | |
Corporations | |
Advantages and Disadvantages of Corporations | |
Special Types of Business Ownership | |
Cooperatives, Joint Ventures, and Syndicates | |
Corporate Growth | |
Small Business, Entrepreneurship, and Franchise | |
Small Business: A Profile. | |
The People in Small Businesses: The Entrepreneurs | |
The Importance of Small Businesses in Our Economy | |
The Pros and Cons of Smallness The Small Business Administration | |
Franchising | |
The Growth of Franchising | |
Management And Organization | |
Understanding the Management Process | |
What Is Management? | |
Basic Management Functions | |
Kinds of Managers | |
What Makes Effective Managers? | |
Leadership | |
Managerial Decision Making | |
Managing Total Quality | |
What It Takes to Become a Successful Manager Today | |
Creating a Flexible Organization | |
What Is an Organization? | |
Job Design | |
Departmentalization | |
Delegation, Decentralization, and Centralization | |
The Span of Management | |
Chain of Command: Line and Staff Management | |
Forms of Organizational Structure | |
Additional Factors That Influence an Organization | |
Producing Quality Goods and Services | |
What Is Production? | |
The Conversion Process | |
Where Do New Products and Services Come From? | |
How Do Managers Plan for Production? | |
Operations Control | |
Management of Productivity and Technology | |
Human Resources | |
Attracting and Retaining the Best Employees | |
Human Resources Management: An Overview | |
Human Resources Planning | |
Cultural Diversity in Human Resources | |
Job Analysis | |
Recruiting, Selection, and Orientation | |
Compensation and Benefits | |
Training and Development | |
The Legal Environment of HRM | |
Motivating and Satisfying Employees and Teams | |
What Is Motivation? | |
Historical Perspectives on Motivation | |
Contemporary Views on Motivation | |
Key Motivation Techniques | |
Teams and Teamwork | |
Marketing | |
Building Customer Relationships Through Effective Marketing | |
Marketing and the Management of Customer Relationships | |
Utility: the Value Added by Marketing | |
The Marketing Concept | |
Markets and Their Classification | |
Developing a Marketing Strategy | |
Marketing Strategy and the Marketing Environment | |
Developing a Marketing Plan | |
Market Measurement and Sales Forecasting | |
Marketing Information | |
Types of Buying Behavior | |
Creating and Pricing Products that Satisfy Customers | |
Classification of Products | |
The Product Life Cycle | |
Product Line and Product Mix | |
Managing the Product Mix | |
Branding | |
Packaging and Labeling | |
Pricing Products | |
Pricing Objectives | |
Pricing Methods | |
Pricing Strategies | |
Pricing Business Products | |
Distributing and Promoting Products | |
Distribution Channels and market Coverage | |
Partnering Through Supply-Chain Management | |
Marketing Intermediaries: Wholesalers | |
Marketing Intermediaries: Retailers | |
Physical Distribution | |
What is Integrated Marketing Communications? | |
The Promotion Mix: An Overview | |
Advertising | |
Personal Selling | |
Sales Promotion | |
Public Relations | |
Management Information Systems, E-Business Accounting, And Finance | |
Understanding Information and e-Business | |
How Can Information Reduce Risk When Making a Decision? | |
What Is a Management Information System? | |
Improving Productivity with the Help of Computers and Technology | |
Using Computers and the Internet to Obtain Information | |
Defining e-Business | |
Fundamental Models of e-Business | |
The Future of e-Business: Growth, Opportunities, and Challenges | |
Using Accounting Information | |
Why Accounting Information Is Important | |
Who Uses Accounting Information | |
The Accounting Process | |
The Balance Sheet | |
The Income Statement | |
The Statement of Cash Flows | |
Evaluating Financial Statements | |
Mastering Financial Management | |
What Is Financial Management? | |
Planning--The Basis of Sound Financial Management | |
Financial Services Provided by Banks and Other Financial Institutions | |
Sources of Short-Term Debt Financing | |
Sources of Equity Financing | |
Sources of Long-Term Debt Financing | |
Understanding Personal Finances and Investments | |
Preparing for an Investment Program | |
How Securities Are Bought and Sold | |
Traditional Investment Alternatives | |
Sources of Financial Information | |
Careers in Business | |
The Importance of Career Choices | |
Occupational Search Activities | |
Planning and Preparation | |
A Final Note About Careers | |
Notes | |
Credits | |
Answers to Test Preppers | |
Index | |
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