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  • Format: Hardcover
  • Copyright: 2009-07-07
  • Publisher: Hachette Books

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Following his "New York Times" bestseller, "The Long Tail, Free" is another look at the radical new way business is done. . . . [It] shows a new economic model that goes way beyond the old concepts of free with purchase' or loss leaders'.--Will Baillett.

Table of Contents

Prologuep. 1
The Birth of Freep. 7
What is Free?
Free 101: A Short Course on a Most Misunderstood Wordp. 17
The History of Free: Zero, Lunch, and the Enemies of Capitalismp. 34
The Psychology of Free: It Feels Good. Too Good?p. 55
Digital Free
Too Cheap to Matter: The Web's Lesson: When Something Halves in Price Each Year, Zero Is Inevitablep. 75
"Information Wants to be Free": The History of a Phrase That Defined the Digital Agep. 94
Competing with Free: Microsoft Learned How to Do It Over Decades, but Yahoo Had Just Monthsp. 101
De-Monetization: Google and the Birth of a Twenty-First-Century Economic Modelp. 119
The New Media Models: Free Media Is Nothing New. What Is New Is the Expansion of That Model to Everything Else Onlinep. 135
How Big is the Free Economy? There's More to It Than Just Dollars and Centsp. 162
Freeconomics and the Free World
Econ ooo: How a Century-old Joke Became the Law of Digital Economicsp. 171
Nonmonetary Economies: Where Money Doesn't Rule, What Does?p. 180
Waste is (Sometimes) Good: The Best Way to Exploit Abundance Is to Relinquish Controlp. 190
Free World: China and Brazil Are the Frontiers of Free. What Can We Learn from Them?p. 199
Imagining Abundance: Thought Experiments in "Post-Scarcity" Societies, from Science Fiction to Religionp. 208
"You Get What You Pay For": And Other Doubts About Freep. 215
Coda: Free in a Time of Economic Crisisp. 237
Free Rules: The Ten Principles of Abundance Thinkingp. 241
Freemium Tacticsp. 245
Fifty Business Models Built on Freep. 251
Acknowledgmentsp. 255
Indexp. 261
Table of Contents provided by Ingram. All Rights Reserved.

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