9781474220859

The Fundamentals of Digital Fashion Marketing

by
  • ISBN13:

    9781474220859

  • ISBN10:

    1474220851

  • Format: Paperback
  • Copyright: 2017-03-23
  • Publisher: Bloomsbury Visual Arts

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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Summary

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging technologies and examines their place in contemporary fashion careers and the opportunities they create for fashion graduates to design, promote and market themselves in a range of sites and formats.

Author Biography

Clare Harris teaches digital fashion practices at the University of Southampton, UK.

Table of Contents

Introduction

1. Fashion Marketing and Digital Technologies
2. Fashion and Online Marketing
3. Social Media and Fashion Marketing
4. Fashion and Film
5. Fashion and Mobile Media
6. Digital Spaces and Innovations

Bibliography
Further Reading
Index
Picture Credits
Acknowledgements

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