The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2012-09-25
  • Publisher: McGraw-Hill Education
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Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Marketing Bibleexplains how to fuse marketing tools and tactics into a single, powerful strategy to tilt the competitive advantage to your favor. As many marketers get attached to social media 'tools,' they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon's techniques will teach you how to 'fuse' traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue. -Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed! -Dave Kerpen, New York Timesbestselling author of Likeable Social Mediaand Likeable Business Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D. -Erik Qualman, bestselling author of Socialnomicsand Digital Leader

Author Biography

Lon Safko is the author of the bestselling book The Social Media Bible and the founder of 14 companies. He invented the first computer to save a human life, as coined by Steve Jobs at Apple, holds three patents for Three-Dimensional Internet Advertising, and has 18 inventions in the Smithsonian Institution in Washington, D.C.

Table of Contents

Forewordp. vii
Introductionp. xi
Acknowledgmentsp. xix
Fusion Media Marketing
It's Not About the Tools, It's All About Strategyp. 3
The Evolution of Marketing: How We Got Herep. 15
Traditional Marketing Imaged: Everything at a Glancep. 23
Interconnection: Traditional Media Revelationp. 33
Social Media and Digital Marketing: Word of Mouth …at the Speed of Lightp. 43
Digital Marketing Interconnection: A Digital Synergyp. 65
Traditional and Digital Integration: "Fusion Marketing"p. 77
What's Working: Traditional Media Cost of Customer Acquisitionp. 87
Revealing the Trinity of Social Media: The Big Threep. 103
Fusion Media Marketing: The Best of Both Worldsp. 125
Strategy: Tactics, Toots, and Objectives-the Perfect Balancep. 135
Take It to the Limit: "Going Fractal"p. 153
Moving from 2D to 3D: Exponential Opportunitiesp. 169
Critical Concepts
The Five Steps to Fusion Marketing Successp. 189
Conversion Strategy First: Tactics, Tools, and Microstrategiesp. 207
The Psychology Behind the Technology: We 're All Drug Pushersp. 223
Understanding the Sales Funnel: Just Being Therep. 231
Filling the Void: From One Come Manyp. 245
Conclusionp. 255
Indexp. 257
Table of Contents provided by Ingram. All Rights Reserved.

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