The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

by Safko, Lon

• ISBN13: 9780071801133
• ISBN10: 0071801138
• eBook ISBN(s): 9780071801140
• Edition: 1st
• Format: Paperback
• Copyright: 2012-09-25
• Publisher: McGraw-Hill Education
• More Book Details

Summary

Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Marketing Bibleexplains how to fuse marketing tools and tactics into a single, powerful strategy to tilt the competitive advantage to your favor. As many marketers get attached to social media 'tools,' they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon's techniques will teach you how to 'fuse' traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue. -Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed! -Dave Kerpen, New York Timesbestselling author of Likeable Social Mediaand Likeable Business Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D. -Erik Qualman, bestselling author of Socialnomicsand Digital Leader

Author Biography

Lon Safko is the author of the bestselling book The Social Media Bible and the founder of 14 companies. He invented the first computer to save a human life, as coined by Steve Jobs at Apple, holds three patents for Three-Dimensional Internet Advertising, and has 18 inventions in the Smithsonian Institution in Washington, D.C.

Table of Contents

Foreword	p. vii
Introduction	p. xi
Acknowledgments	p. xix
Fusion Media Marketing
It's Not About the Tools, It's All About Strategy	p. 3
The Evolution of Marketing: How We Got Here	p. 15
Traditional Marketing Imaged: Everything at a Glance	p. 23
Interconnection: Traditional Media Revelation	p. 33
Social Media and Digital Marketing: Word of Mouth …at the Speed of Light	p. 43
Digital Marketing Interconnection: A Digital Synergy	p. 65
Traditional and Digital Integration: "Fusion Marketing"	p. 77
What's Working: Traditional Media Cost of Customer Acquisition	p. 87
Revealing the Trinity of Social Media: The Big Three	p. 103
Fusion Media Marketing: The Best of Both Worlds	p. 125
Strategy: Tactics, Toots, and Objectives-the Perfect Balance	p. 135
Take It to the Limit: "Going Fractal"	p. 153
Moving from 2D to 3D: Exponential Opportunities	p. 169
Critical Concepts
The Five Steps to Fusion Marketing Success	p. 189
Conversion Strategy First: Tactics, Tools, and Microstrategies	p. 207
The Psychology Behind the Technology: We 're All Drug Pushers	p. 223
Understanding the Sales Funnel: Just Being There	p. 231
Filling the Void: From One Come Many	p. 245
Conclusion	p. 255
Index	p. 257
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