The Future of the Electronic Marketplace

by Leebaert, Derek

• ISBN13: 9780262621328
• ISBN10: 0262621320
• Format: Paperback
• Copyright: 1999-08-18
• Publisher: The MIT Press

Summary

The marketplace is the place of exchange between buyer and seller. Once one rode a mule to get there; now one rides the Internet. An electronic marketplace can span two rooms in the same building, or two continents. How individuals, firms, and organizations approach and define the electronic marketplace of the future will depend on people's ability to ask the right questions now and to take advantage of the opportunities that will arise over the next few years. The contributors to this volume are prime movers in major industries that are remaking themselves in order to shape the global marketplace. They examine the consumers' new powers to assess and exchange goods and services over unparalleled distances. They discuss the opportunities and risks posed by the new integration between manufacturer and consumer, by the erosion of centralized authority, by real-time choice in every financial contingency, and by the fact that travel and transportation have been delegated to the machine processes that can best handle them. They also reflect on how to set an intelligent value on the coming changes, on the tools and procedures required to create this new marketplace of marketplaces.

Author Biography

Derek Leebaert is Professor of Management at Georgetown University's Graduate School of Business.

Table of Contents

Acknowledgements
Present at the Creation	p. 1
Getting Up Closer: Talents and Choices Multiply
The Once and Future Craftsman Culture	p. 37
A Store as Big as the World	p. 63
The Ascent of Content	p. 91
Reaching through the Screen for Better Services and Goods
The Digital Utility: Premonitions of the Future of the Last Great Monopoly	p. 115
PASHAs: Advanced Intelligent Agents in the Service of Electronic Commerce	p. 145
Impalpable Wealth: The Economy Set Free
Work Remade: An Electronic Marketplace Inside the Corporation	p. 177
The Virtual Countinghouse: Finance Transformed by Electronics	p. 205
Unseen Guardians, Invisible Treasures	p. 241
Getting There: The Tasks and the Visions
The Walls Coming Down: Interoperability Opens the Electronic City	p. 265
Paying Up: Payment Systems for Digital Commerce	p. 303
Stars of Good Omen: Satellites in the Global Electronic Marketplace	p. 335
About the Authors	p. 367
Index	p. 373
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