Gain the Edge! Negotiating to Get What You Want

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  • Edition: Reprint
  • Format: Paperback
  • Copyright: 2005-12-27
  • Publisher: St. Martin's Griffin

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"Martin Latz's Gain the Edge! is the best book I've ever read on negotiation strategy. If you negotiate for a living or only occasionally, Latz gives you the tools and tactics to succeed before you sit down at the table. Whether it's negotiating Randy Johnson's contract or the purchase of your next car, Gain the Edge! is clear, concise, and unfailingly useful." -Jerry Colangelo, Chairman and CEO, Arizona Diamondbacks and Phoenix Suns There's always more to learn about negotiation. That one new strategy or tactic you gain from this book may make the difference between your walking away a winner and leaving empty-handed. The margin of difference can be infinitesimal, yet the ramifications are often huge. Negotiating a new salary? Buying a car or a house? Closing a deal with a big client? Discussing where to vacation with your spouse? We negotiate every day. Yet most of us negotiate instinctively and don't give the process the strategic attention it deserves. We suffer as a result. Now negotiation expert Martin E. Latz reveals an easy-to-use strategic template you can use in every negotiation. This is not ivory-tower advice, or advice just based on instincts and experience: The tactics and techniques here come from the most up-to-date research and the knowledge Latz has developed in negotiating on the White House Advance Teams, from consulting with top executives at Fortune 500 companies and law firms nationwide, and from teaching thousands of business professionals and lawyers how to negotiate more effectively. The result is a comprehensive guide that takes you all the way from general strategies and principles-Latz's Five Golden Rules of Negotiation-to specific tips, techniques, and even phrases you can use at the table. Gain the Edge! will arm you with: * Practical strategies to get the information you need before you sit down at the table * Tactics to maximize your leverage when seemingly powerless * Secrets to success in emotionally charged negotiations * A step-by-step system to design the most effective offer-concession strategy * Ways to deal with different personality types, ethics, and negotiation "games" * Specific advice on how to negotiate for your next salary, car, or house * Negotiating tips for other business and personal matters Leave behind instinctive negotiating and its inherent uncertainties. Learn to negotiate strategically. Easy to understand and instantly applicable to real-life situations, Gain the Edge! is the ultimate how-to guide for anyone looking to master this critical subject.

Author Biography

Martin Latz is the founder of the Latz Negotiation Institute and has presented seminars to Fortune 500 companies and the nation's largest law firms. A former negotiator for the Clinton White House, he lives in Phoenix, Arizona.

Table of Contents

Introduction 1(10)
Part One: The Strategic Template: Latz's Five Golden Rules
Golden Rule One: Information Is Power---So Get It
Golden Rule Two: Maximize Your Leverage
Golden Rule Three: Employ ``Fair'' Objective Criteria
Golden Rule Four: Design an Offer-Concession Strategy
Golden Rule Five: Control the Agenda
Part Two: Making the Golden Rules Work for You
Personality Tendencies---Style Issues
Ethics Make a Bottom-Line Difference
Use a Situation-Specific Strategy
Common Negotiation Problems and Their Solutions
Part Three: Applying These Strategies to Real-Life Situations
Garden-Variety Business Negotiations
Salary Negotiations
Family Negotiations
Car Negotiations
House Negotiations
Conclusion 345(2)
Gain the Edge! Strategic Guide to Effective Negotiations 347(4)
Acknowledgments 351(4)
Notes 355(10)
Index 365

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