The Gaze of the West and Framings of the East

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  • Format: Hardcover
  • Copyright: 2012-06-19
  • Publisher: Palgrave Macmillan

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This volume explores Western attitudes towards the phenomenon of Easternization, drawing upon Eastern perspectives and examining the impact upon contemporary culture to argue that Easternization is another type of globalization.

Author Biography

Shanta Nair-Venugopal is Principal Fellow in Language, Intercultural Communication and Discourse at the Institution of Occidental Studies, University Kebangsaan Malaysia, Malaysia. Her publication include Language Choice and Communication in Malaysian Business and Interculturalities: Reframing Identities in Intercultural Communication.

Table of Contents

List of Photographsp. vii
Acknowledgementsp. viii
Notes on Contributorsp. ix
Forewordp. xiv
Sighting the Terrain
Introductionp. 3
Negotiating Territory
Defining Parametersp. 29
Beyond Boundedness: Imagining the Post-colonial Dislocationp. 45
Easternization: Encroachments in the Westp. 60
The Gaze of the West
Representations of Philosophy: The Western Gaze Observedp. 79
Framings of the East: Rebranding Beliefs and Religionsp. 93
When Knowledge Invents Boundaries: From Colonial Knowledge to Multiculturalismp. 107
Historical Narratives of the Colonized: The Noble Savage of Sarawakp. 123
The Mutual Gaze: Japan, the West and Management-Trainingp. 139
Indian Collectivism Revisited: Unpacking the Western Gazep. 156
Framings of the East: The Case of Borneo and the Rungus Communityp. 170
Interpreting Mosque Architecture in the Twentieth Century: Trapped between Two Worldsp. 184
Global Hybrids? 'Eastern Traditions' of Health and Wellness in the Westp. 202
The Sociology of Gastronomic Decolonization?p. 218
Conclusionp. 235
Indexp. 251
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