Gender, Race, and Class in Media : A Text-Reader

by Dines, Gail; Humez, Jean

• ISBN13: 9780761922605
• ISBN10: 0761922601
• Edition: 2nd
• Format: Hardcover
• Copyright: 2002-08-20
• Publisher: Sage Publications, Inc

Summary

Incisive analyses of mass media ' including such forms as talk shows, MTV, the Internet, soap operas, television sitcoms, dramatic series, pornography, and advertising-enable this provocative new edition of Gender, Race and Class in Media to engage students in critical mass media scholarship. Issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions, including the political economy of media production, textual analysis, and media consumption.

Table of Contents

Part 1: A Cultural Studies Approach to Gender, Race, and Class in Media

1. Cultural Studies, Multiculturalism, and Media Culture - Douglas Kellner

2. The New Media Giants: Changing Industry Structure - David Croteau and William Hoynes

3. The Meaning of Memory: Family, Class and Ethnicity in Early Network Television - George Lipsitz

4. Naked Capitalists - Frank Rich

5. Hegemony - James Lull

6. Women Read the Romance: The Interaction of Text and Context - Janice A. Radway

7. Black Sitcom Potrayals - Robin R. Means Coleman

8. The Whites of Their Eyes: Racist Ideologies and the Media - Stuart Hall

9. Hetero Barbie? - Mary F. Rogers

10. Popular Culture and Queer Representation: A Critical Perspective - Diane Raymond

11. White Negroes - Jan Nederveen Pieterse

12. Inventing the Cosmo Girl: Class Identity and Girl-Style American Dreams - Laurie Ouellette

13. Living Single and the 'Fight for Mr. Right': Latifah Don't Play - Kristal Brent Zook

14. "Who(se) am I: Ownership, Identity and Multitextual Readings of Women in Hip Hop" - Imani Perry

15. Queer 'n' Asian on - and off - the Net: The Role of Cyberspace in Queer Taiwan and Korea - Chris Berry and Fran Martin

Part II. Marketing a Consumer Culture

16. Space Jam: Media Conglomerates Build the Entertainment City - Susan G. Davis

17. Kids for Sale: Corporate Culture and the Challenge of Public Schooling - Henry A. Giroux

18. The Greatest Story Ever Sold: Marketing and the O.J. Simpson Trial - George Lipsitz

19. The New Politics of Consumption: Why Americans Want So Much More Than They Need - Juliet Schor

20. Nike, Social Responsibility, and the Hidden Abode of Production - Carol A. Stabile

21. " You've Never Had a Friend Like Me": Target Marketing Disney to a Gay Community - Sean Griffin

22. Advertising and the Political Economy of Lesbian/Gay Identity - Fred Fejes

23. Sex, Lies and Advertising - Gloria Steinem

24. In Spite of Women: Esquire Magazine and the Construction of the Male Consumer - Kenon Breazeale

Part III. Advertising and Identities

25. Image-Based Culture: Advertising and Popular Culture - Sut Jhally

26. "The More You Subtract, the More You Add": Cutting Girls Down to Size - Jean Kilbourne

27. Cosmetics: A Clinique Case Study - Pat Kirkham and Alex Weller

28. "Con-fusing" Exotica: Producing India in Advertising - Sanjukta Ghosh

29. Advertising and People of Color - Clint C. Wilson II and Felix Gutierrez

30. Current Perspectives on Advertising Images of Disability - Beth A. Haller and Sue Ralph

31. Selling Sexual Subjectivities: Audiences Respond to Gay Window Advertising - Katherine Sender

32. Gender and Hegemony in Fashion Magazines - Diana Crane

Part IV. The Violence Debates

33. Television Violence: At a Time of Turmoil and Terror - George Gerbner

34. Advertising and the Construction of Violent White Masculinity: From Eminem to Clinique for Men - Jackson Katz

35. The Mighty Morphin Power Rangers: Teachers Voice Concern - Diane E. Levin and Nancy Carlsson-Paige

36. Lay Theories of Media Effects: Power Rangers at Pre-School - Ellen Seiter

37. Lessons from Littleton: What Congress Doesn't Want to Hear About Youth and Media - Henry Jenkins

38. Hidden Politics: Discursive and Institutional Policing of Rap Music - Tricia Rose

39. The Pornography Debates: Beyond Cause and Effect - Karen Boyle

40. Pornography and the Limits of Experimental Research - Robert Jensen

41. Mass Market Romance: Pornography for Women is Different - Ann Barr Snitow

42. Everyday Pornography - Jane Caputi

43. King Kong and the White Woman - Gail Dines

Part V. TV By Day

44. Gendered Television: Femininity - John Fiske

45. Daze of Our Lives: The Soap Opera as Feminine Text - Deborah D. Rogers

46. Women Watching Together: An Ethnographic Study of Korean Soap Opera Fans in the United States - Minu Lee and Chong Heup Cho

47. " I Think of Them As Friends": Interpersonal Relationships in the Online Community - Nancy K. Baym

48. " No Politics Here": Age and Gender in Soap Opera "Cyberfandom" - Christine Scodari

49. Consuming Pleasures: Active Audiences and Soap Opera - Jennifer Hayward

50. Cathartic Confessions of Emancipatory Texts? Rape Narratives on the Oprah Winfrey Show - Sujata Moorti

51. The Mediated Talking Cure: Therapeutic Framing of Autobiography in TV Talk Shows - Janice Peck

52. The Case Against Sleeze TV - Jo Taverner

53. Sitting Ducks and Forbidden Fruit - Joshua Gamson

Part VI. TV By Night

54. Why Television Keeps Re-creating the White Male Working-Class Buffoon - Richard Butsch

55. The Fox Network and the Revolution in Black Television - Kristal Brent Zook

56. Representing Gay Men on American Television - Kylo-Patrick R. Hart

57. What's Wrong with this Picture? The Politics of Ellen's Coming Out Party - Susan J. Hubert

58. Once in a Lifetime: Constructing "The Working Woman" Through Cable Narrowcasting - Jackie Byars and Eileen R. Meehan

59. In Their Prime: Women in Nighttime Drama - Karen Lindsey

60. Workplace Dramas, Ensemble Casts, 1990s Style - Donald Bogle

61. This Is For Fighting, This Is For Fun: Camerawork and Gunplay in Reality-Based Crime Shows - Fred Turner

62. Here Comes the Judge: The Dancing Itos and the Televisual Construction of the Enemy Asian Male - Brian Locke

63. Ling Woo in Historical Context: The New Face of Asian American Stereotypes on Television - Chyng Feng Sun

64. Jewish Women on Television: Too Jewish or Not Enough? - Joyce Antler

Part VII. The Internet

65. The Titanic Sails On: Why the Internet Won't Sink the Media Giants - Robert McChesney

66. " Where Do You Want to Go Today?" Cybernetic Tourism, the Internet, and Transnationality - Lisa Nakamura

67. Television and the Internet - Ellen Seiter

68. Dating on the Net: Teens and the Rise of "Pure" Relationships - Lynn Schofield Clark

69. Staking Their Claim: Women, Electronic Networking, and Training in Asia - Rhona O. Bautista

70. The Cherokee Indians and the Internet - Ellen L. Arnold and Darcy C. Plymire

A List of Media Activist Organizations

Glossary

Bibliography

Author Index

Subject Index

About the Editors

About the Contributors