Gender, Race, and Class in Media : A Text-Reader
- ISBN13:
9780761922605
- ISBN10:
0761922601
- Edition: 2nd
- Format: Hardcover
- Copyright: 2002-08-20
- Publisher: Sage Publications, Inc
- More Book Details
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Summary
Incisive analyses of mass media ' including such forms as talk shows, MTV, the Internet, soap operas, television sitcoms, dramatic series, pornography, and advertising-enable this provocative new edition of Gender, Race and Class in Media to engage students in critical mass media scholarship. Issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions, including the political economy of media production, textual analysis, and media consumption.
Table of Contents
| Part 1: A Cultural Studies Approach to Gender, Race, and Class in Media | |
| 1. Cultural Studies, Multiculturalism, and Media Culture - Douglas Kellner | |
| 2. The New Media Giants: Changing Industry Structure - David Croteau and William Hoynes | |
| 3. The Meaning of Memory: Family, Class and Ethnicity in Early Network Television - George Lipsitz | |
| 4. Naked Capitalists - Frank Rich | |
| 5. Hegemony - James Lull | |
| 6. Women Read the Romance: The Interaction of Text and Context - Janice A. Radway | |
| 7. Black Sitcom Potrayals - Robin R. Means Coleman | |
| 8. The Whites of Their Eyes: Racist Ideologies and the Media - Stuart Hall | |
| 9. Hetero Barbie? - Mary F. Rogers | |
| 10. Popular Culture and Queer Representation: A Critical Perspective - Diane Raymond | |
| 11. White Negroes - Jan Nederveen Pieterse | |
| 12. Inventing the Cosmo Girl: Class Identity and Girl-Style American Dreams - Laurie Ouellette | |
| 13. Living Single and the 'Fight for Mr. Right': Latifah Don't Play - Kristal Brent Zook | |
| 14. "Who(se) am I: Ownership, Identity and Multitextual Readings of Women in Hip Hop" - Imani Perry | |
| 15. Queer 'n' Asian on - and off - the Net: The Role of Cyberspace in Queer Taiwan and Korea - Chris Berry and Fran Martin | |
| Part II. Marketing a Consumer Culture | |
| 16. Space Jam: Media Conglomerates Build the Entertainment City - Susan G. Davis | |
| 17. Kids for Sale: Corporate Culture and the Challenge of Public Schooling - Henry A. Giroux | |
| 18. The Greatest Story Ever Sold: Marketing and the O.J. Simpson Trial - George Lipsitz | |
| 19. The New Politics of Consumption: Why Americans Want So Much More Than They Need - Juliet Schor | |
| 20. Nike, Social Responsibility, and the Hidden Abode of Production - Carol A. Stabile | |
| 21. " You've Never Had a Friend Like Me": Target Marketing Disney to a Gay Community - Sean Griffin | |
| 22. Advertising and the Political Economy of Lesbian/Gay Identity - Fred Fejes | |
| 23. Sex, Lies and Advertising - Gloria Steinem | |
| 24. In Spite of Women: Esquire Magazine and the Construction of the Male Consumer - Kenon Breazeale | |
| Part III. Advertising and Identities | |
| 25. Image-Based Culture: Advertising and Popular Culture - Sut Jhally | |
| 26. "The More You Subtract, the More You Add": Cutting Girls Down to Size - Jean Kilbourne | |
| 27. Cosmetics: A Clinique Case Study - Pat Kirkham and Alex Weller | |
| 28. "Con-fusing" Exotica: Producing India in Advertising - Sanjukta Ghosh | |
| 29. Advertising and People of Color - Clint C. Wilson II and Felix Gutierrez | |
| 30. Current Perspectives on Advertising Images of Disability - Beth A. Haller and Sue Ralph | |
| 31. Selling Sexual Subjectivities: Audiences Respond to Gay Window Advertising - Katherine Sender | |
| 32. Gender and Hegemony in Fashion Magazines - Diana Crane | |
| Part IV. The Violence Debates | |
| 33. Television Violence: At a Time of Turmoil and Terror - George Gerbner | |
| 34. Advertising and the Construction of Violent White Masculinity: From Eminem to Clinique for Men - Jackson Katz | |
| 35. The Mighty Morphin Power Rangers: Teachers Voice Concern - Diane E. Levin and Nancy Carlsson-Paige | |
| 36. Lay Theories of Media Effects: Power Rangers at Pre-School - Ellen Seiter | |
| 37. Lessons from Littleton: What Congress Doesn't Want to Hear About Youth and Media - Henry Jenkins | |
| 38. Hidden Politics: Discursive and Institutional Policing of Rap Music - Tricia Rose | |
| 39. The Pornography Debates: Beyond Cause and Effect - Karen Boyle | |
| 40. Pornography and the Limits of Experimental Research - Robert Jensen | |
| 41. Mass Market Romance: Pornography for Women is Different - Ann Barr Snitow | |
| 42. Everyday Pornography - Jane Caputi | |
| 43. King Kong and the White Woman - Gail Dines | |
| Part V. TV By Day | |
| 44. Gendered Television: Femininity - John Fiske | |
| 45. Daze of Our Lives: The Soap Opera as Feminine Text - Deborah D. Rogers | |
| 46. Women Watching Together: An Ethnographic Study of Korean Soap Opera Fans in the United States - Minu Lee and Chong Heup Cho | |
| 47. " I Think of Them As Friends": Interpersonal Relationships in the Online Community - Nancy K. Baym | |
| 48. " No Politics Here": Age and Gender in Soap Opera "Cyberfandom" - Christine Scodari | |
| 49. Consuming Pleasures: Active Audiences and Soap Opera - Jennifer Hayward | |
| 50. Cathartic Confessions of Emancipatory Texts? Rape Narratives on the Oprah Winfrey Show - Sujata Moorti | |
| 51. The Mediated Talking Cure: Therapeutic Framing of Autobiography in TV Talk Shows - Janice Peck | |
| 52. The Case Against Sleeze TV - Jo Taverner | |
| 53. Sitting Ducks and Forbidden Fruit - Joshua Gamson | |
| Part VI. TV By Night | |
| 54. Why Television Keeps Re-creating the White Male Working-Class Buffoon - Richard Butsch | |
| 55. The Fox Network and the Revolution in Black Television - Kristal Brent Zook | |
| 56. Representing Gay Men on American Television - Kylo-Patrick R. Hart | |
| 57. What's Wrong with this Picture? The Politics of Ellen's Coming Out Party - Susan J. Hubert | |
| 58. Once in a Lifetime: Constructing "The Working Woman" Through Cable Narrowcasting - Jackie Byars and Eileen R. Meehan | |
| 59. In Their Prime: Women in Nighttime Drama - Karen Lindsey | |
| 60. Workplace Dramas, Ensemble Casts, 1990s Style - Donald Bogle | |
| 61. This Is For Fighting, This Is For Fun: Camerawork and Gunplay in Reality-Based Crime Shows - Fred Turner | |
| 62. Here Comes the Judge: The Dancing Itos and the Televisual Construction of the Enemy Asian Male - Brian Locke | |
| 63. Ling Woo in Historical Context: The New Face of Asian American Stereotypes on Television - Chyng Feng Sun | |
| 64. Jewish Women on Television: Too Jewish or Not Enough? - Joyce Antler | |
| Part VII. The Internet | |
| 65. The Titanic Sails On: Why the Internet Won't Sink the Media Giants - Robert McChesney | |
| 66. " Where Do You Want to Go Today?" Cybernetic Tourism, the Internet, and Transnationality - Lisa Nakamura | |
| 67. Television and the Internet - Ellen Seiter | |
| 68. Dating on the Net: Teens and the Rise of "Pure" Relationships - Lynn Schofield Clark | |
| 69. Staking Their Claim: Women, Electronic Networking, and Training in Asia - Rhona O. Bautista | |
| 70. The Cherokee Indians and the Internet - Ellen L. Arnold and Darcy C. Plymire | |
| A List of Media Activist Organizations | |
| Glossary | |
| Bibliography | |
| Author Index | |
| Subject Index | |
| About the Editors | |
| About the Contributors |
