Gender, Race, and Class in Media; A Text-Reader

by Dines, Gail; Humez, Jean

• ISBN13: 9780761922612
• ISBN10: 076192261X
• Edition: 2nd
• Format: Paperback
• Copyright: 2002-08-20
• Publisher: Sage Publications, Inc

Summary

Incisive analyses of mass media ' including such forms as talk shows, MTV, the Internet, soap operas, television sitcoms, dramatic series, pornography, and advertising-enable this provocative new edition of Gender, Race and Class in Media to engage students in critical mass media scholarship. Issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions, including the political economy of media production, textual analysis, and media consumption.

Table of Contents

Preface	xiii
PART I. A CULTURAL STUDIES APPROACH TO GENDER, RACE, AND CLASS IN MEDIA
Media Theory
Cultural Studies, Multiculturalism, and Media Culture	9	(12)
Douglas Kellner
The New Media Giants: Changing Industry Structure	21	(19)
David Croteau
William Hoynes
The Meaning of Memory: Family, Class, and Ethnicity in Early Network Television	40	(8)
George Lipsitz
Naked Capitalists	48	(13)
Frank Rich
Hegemony	61	(6)
James Lull
Women Read the Romance: The Interaction of Text and Context	67	(12)
Janice A. Radway
Black Sitcom Portrayals	79	(10)
Robin R. Means Coleman
Gender, Race, and Class
The Whites of Their Eyes: Racist Ideologies and the Media	89	(5)
Stuart Hall
Hetero Barbie?	94	(4)
Mary F. Rogers
Popular Culture and Queer Representation: A Critical Perspective	98	(13)
Diane Raymond
White Negroes	111	(5)
Jan Nederveen Pieterse
Inventing the Cosmo Girl: Class Identity and Girl-Style American Dreams	116	(13)
Laurie Ouellette
Living Single and the ``Fight for Mr. Right'': Latifah Don't Play	129	(7)
Kristal Brent Zook
Who(se) Am I? The Identity and Image of Women in Hip-Hop	136	(13)
Imani Perry
Queer 'n' Asian on-and off-the Net: The Role of Cyberspace in Queer Taiwan and Korea	149	(10)
Chris Berry
Fran Martin
PART II. MARKETING A CONSUMER CULTURE
Space Jam: Media Conglomerates Build the Entertainment City	159	(12)
Susan G. Davis
Kids for Sale: Corporate Culture and the Challenge of Public Schooling	171	(5)
Henry A. Giroux
The Greatest Story Ever Sold: Marketing and the O. J. Simpson Trial	176	(7)
George Lipsitz
The New Politics of Consumption: Why Americans Want So Much More Than They Need	183	(13)
Juliet Schor
Nike, Social Responsibility, and the Hidden Abode of Production	196	(8)
Carol A. Stabile
``You've Never Had a Friend Like Me'': Target Marketing Disney to a Gay Community	204	(8)
Sean Griffin
Advertising and the Political Economy of Lesbian/Gay Identity	212	(11)
Fred Fejes
Sex, Lies and Advertising	223	(7)
Gloria Steinem
In Spite of Women: Esquire Magazine and the Construction of the Male Consumer	230	(19)
Kenon Breazeale
PART III. ADVERTISING AND IDENTITIES
Image-Based Culture: Advertising and Popular Culture	249	(9)
Sut Jhally
``The More You Subtract, the More You Add'': Cutting Girls Down to Size	258	(10)
Jean Kilbourne
Cosmetics: A Clinique Case Study	268	(6)
Pat Kirkham
Alex Weller
``Con-fusing'' Exotica: Producing India in U.S. Advertising	274	(9)
Sanjukta Ghosh
Advertising and People of Color	283	(10)
Clint C. Wilson II
Felix Gutierrez
Current Perspectives on Advertising Images of Disability	293	(9)
Beth A. Haller
Sue Ralph
Selling Sexual Subjectivities: Audiences Respond to Gay Window Advertising	302	(12)
Katherine Sender
Gender and Hegemony in Fashion Magazines: Women's Interpretations of Fashion Photographs	314	(25)
Diana Crane
PART IV. THE VIOLENCE DEBATES
Television Violence: At a Time of Turmoil and Terror	339	(10)
George Gerbner
Advertising and the Construction of Violent White Masculinity: From Eminem to Clinque for Men	349	(10)
Jackson Katz
The Mighty Morphin Power Rangers: Teachers Voice Concern	359	(8)
Diane E. Levin
Nancy Carlsson-Paige
Lay Theories of Media Effects: Power Rangers at Pre-school	367	(18)
Ellen Seiter
Lessons From Littleton: What Congress Doesn't Want to Hear About Youth and Media	385	(11)
Henry Jenkins
Hidden Politics: Discursive and Institutional Policing of Rap Music	396	(10)
Tricia Rose
The Pornography Debates: Beyond Cause and Effect	406	(11)
Karen Boyle
Pornography and the Limits of Experimental Research	417	(7)
Robert Jensen
Mass Market Romance: Pornography for Women Is Different	424	(10)
Ann Barr Snitow
Everyday Pornography	434	(17)
Jane Caputi
King Kong and the White Woman: Hustler Magazine and the Demonization of Black Masculinity	451	(18)
Gail Dines
PART V. TV BY DAY
Gendered Television: Femininity	469	(7)
John Fiske
Daze of Our Lives: The Soap Opera as Feminine Text	476	(6)
Deborah D. Rogers
Women Watching Together: An Ethnographic Study of Korean Soap Opera Fans in the United States Minu Lee	482	(6)
Chong Heup Cho
``I Think of Them as Friends'': Interpersonal Relationships in the Online Community	488	(9)
Nancy K. Baym
``No Politics Here'': Age and Gender in Soap Opera ``Cyberfandom''	497	(10)
Christine Scodari
Consuming Pleasures: Active Audiences and Soap Opera	507	(15)
Jennifer Hayward
Confessions or Emancipatory Texts? Rape Narratives on The Oprah Winfrey Show	522	(12)
Sujata Moorti
The Mediated Talking Cure: Therapeutic ;Framing of Autobiography in TV Talk Shows	534	(14)
Janice Peck
The Case Against Sleaze TV	548	(5)
Jo Tavener
Sitting Ducks and Forbidden Fruits	553	(22)
Joshua Gamson
PART VI. Tv By Night
Ralph, Fred, Archie, and Homer: Why Television Keeps Re-creating the White Male Working-Class Buffoon	575	(11)
Richard Butsch
The Fox Network and the Revolution in Black Television	586	(11)
Kristal Brent Zook
Representing Gay Men on American Television	597	(11)
Kylo-Patrick R. Hart
What's Wrong With This Picture? The Politics of Ellen's Coming Out Party	608	(5)
Susan J. Hubert
Once in a Lifetime: Constructing ``The Working Woman'' Through Cable Narrowcasting	613	(12)
Jackie Byars
Eileen R. Meehan
In Their Prime: Women in Nighttime Drama	625	(8)
Karen Lindsey
Workplace Dramas, Ensemble Casts, 1990s Style	633	(9)
Donald Bogle
This Is for Fighting, This Is for Fun: Camerawork and Gunplay in Reality-Based Crime Shows	642	(9)
Fred Turner
Here Comes the Judge: The Dancing Itos and the Televisual Construction of the Enemy Asian Male	651	(5)
Brian Locke
Ling Woo in Historical Context: The New Face of Asian American Stereotypes on Television	656	(9)
Chyng Feng Sun
Jewish Women on Television: Too Jewish or Not Enough?	665	(12)
Joyce Antler
PART VII. THE INTERNET
The Titanic Sails On: Why the Internet Won't Sink the Media Giants	677	(7)
Robert McChesney
``Where Do You Want to Go Today?'' Cybernetic Tourism, the Internet, and Transnationality	684	(4)
Lisa Nakamura
Television and the Internet	688	(8)
Ellen Seiter
Dating on the Net: Teens and the Rise of ``Pure'' Relationships	696	(12)
Lynn Schofield Clark
Staking Their Claim: Women, Electronic Networking, and Training in Asia	708	(7)
Rhona O. Bautista
The Cherokee Indians and the Internet	715	(8)
Ellen L. Arnold
Darcy C. Plymire
A List of Media Activist Organizations	723	(4)
Glossary	727	(12)
Bibliography	739	(10)
Author Index	749	(8)
Subject Index	757	(12)
About the Editors	769	(2)
About the Contributors	771