The Genius of the Beast

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  • Format: Hardcover
  • Copyright: 2009-11-24
  • Publisher: Prometheus Books
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Visionary thinker Howard Bloom insists that global society has only begun to realize its full potential. In more than eighty short, fast chapters, Bloom offers insights as to why he sees crisis as opportunity, opportunity for the whole human race.

Table of Contents

Prologuep. 11
Does Soul Belong in This Machine?p. 13
Raising the Poor and the Oppressed: Which Is the System That Does It Best?p. 17
The Messianic Imperativep. 21
The Mystery of Manic-Depressive Economiesp. 25
The Great Crash of 2008p. 27
Who Toppled the Titans?p. 33
The Music of Boom and Crashp. 41
The World Wide Web of 1931p. 47
Why X-Ray a Boom?p. 53
The Birds and the Bees of Boom and Crashp. 57
The Pendulum of Repurposingp. 59
Is the Business Cycle in Your DNA?p. 65
The Secret of Your Inner Fishp. 73
Bionomics: Is Crash and Boom in Your Fingertips?p. 77
The Tale of the Jobless Beesp. 83
Breakdancing with All Six Feetp. 87
How Passions Power the Evolutionary Search Enginep. 95
You and Me and the Cycle of Insecurityp. 97
Why Jealousy Drives You Crazy: The Othello Effectp. 103
Googling the Future: The Fabulous Russian Gets It Wrongp. 107
What Does Crash Create?p. 117
The Battle of the Big Menp. 125
The Brilliance of the Robber Barons and the J. P. Morgan Bluesp. 127
The Poet and the Escalator of Complexityp. 135
Truth in the Corridors of Powerp. 147
The Truth at Any Price Including the Price of Your Lifep. 149
How to Gain the Power of the Forcep. 163
The Greatest Hits of HistoryŗAnd How They Got To Be That Wayp. 175
Plato and the Name Gamep. 177
The Stone Tool Evolution of Capitalism: What's in a Flake?p. 189
Flash Isn't Frivolous-Why We Need the Identity Bizp. 195
Why Neanderthals Couldn't Cut It-The Crucial Use of Vanityp. 205
Swapping Drops of Blood: The Animal Roots of Tradep. 209
The Infrastructure of Fantasyp. 217
The Cannonball to the Moonp. 219
Inventing the City: Even the Walls Tell Tales of Soulp. 223
Try a Little Crazinessp. 229
Quantum Leaps of Fantasyp. 233
The Flaws in the Concept of Consumerism and the Hungers in the Fissures of the Brainp. 239
The Spiritual Fruits of Material Things: How the Flock Became a Metaphorp. 243
Accounting and the Birth of the Written Word: The Art of Finding Wealth in Toxic Wastep. 249
Meaning and Marketing: Moses and the Sloganp. 251
The Positive Power of Novelty Lust: The Phoenicians and Their Wonder Shipsp. 257
Righteous Indignation-The Western System's Protest Industry: Isaiah's Swords to Plowsharesp. 259
The Mood-Shift Industry: David's Songs and Orpheus's Lyrep. 263
Jacking Up the Symbol Stackp. 265
How Symbols Expand Our Powers-Croesus Invents Moneyp. 267
The Might, Height, Right, and Glory Biz: The Seven Wonders of the World and How They Got to Be That Wayp. 273
This Dollar Is My Body and My Blood: Banking and Cicero's Familyp. 279
Decision Panic and the Anti-anxiety Trade: The Roman Dream Book Industryp. 281
Turning Garbage into Gold: The Romans Invent Concretep. 285
Choice Production: Meet Me at the Medieval Fairp. 287
Security Is an Emotion, Credit Is a Feeling Called Belief: Venice and the Resurrection of Banking and Accountingp. 293
The Transcendence Enginep. 297
Quantum Shirts in the Scope of Dreams: Marco Polo, Authorp. 299
Visioneering: Lead with Your Fantasies-Prince Henry the Navigatorp. 303
Change the World: Promote-Christopher Columbus, Mass-Market Pamphleteerp. 307
Messianic Accidents: The Spread of the Chili Pepperp. 313
Emopower: The Lift of Generous Selfishnessp. 317
He Who Feels Will Lead: The Power of Self-Revelation-Martin Lutherp. 319
The Role of Sex and Violence: Benvenuto Cellini and Will Shakespearep. 325
New Deeds Lead to New DreamsŗAnd to Virtual Realities: Robinson Crusoep. 337
Cash Is Massed Attention, Coin Is Emotional Need: The Tulip Crazep. 341
The Birth of Tea and the Rise of the Cup and Saucer: Mindmaps of the Dayp. 345
Lighting Up the Group IQ: Here Comes Your Cup of Coffeep. 349
The Blessings (and the Curses) of Obsession: Inventing the Plantationp. 351
Transubstantiation: Making Spirit Flesh-The Tale of the Pianop. 357
Harnessing the Mass IQ: Offering an Ego-Stake-Linnaeus and His Viral Memep. 363
Creative Capitalism vs. Criminal Capitalism: The Rise of Stocks and Bondsp. 367
Self-Revelation and Secular Salvation: Rousseau Goes to the Bonep. 371
Words Remake Reality: Adam Smith Sparks Economicsp. 373
An Extra Twenty Years of Life?p. 377
The Soap Revolution, Mass Marketing, and the Rise of Advertising: Messianic Capitalismp. 379
A Bourgeois Luxury: Rebellion-Karl Marx and His Manifestop. 383
What Seduction Was Marx Selling?p. 387
The Heart Has Reasons Reason Never Knows: Saturated Intuition and the Culture Lift of P. T. Barnump. 391
The Art of Finding Wealth in Toxic Waste Part II: The Kitchen Sink, Indoor Plumbing, and the Crapperp. 403
When Selfishness Is a Blessing: Kellogg and His Flakesp. 407
Is Gossip Good For Your Health?p. 411
How Rockefeller Lit the Nightp. 413
The Invention of Muckraking: The Ironies of Stirring Up Dirtp. 419
Don't Let Envy Get You: What Hath J. P. Morgan Wrought?p. 425
The Secret of Tuned Empathy: Why Reason Is Insanep. 429
The Fall of the American Auto Industry: Breaking the Commodity Contractp. 439
The Brilliant Demise of CBS: The Perils of Management by Walking Insidep. 445
The Rocket Fuel of Empathyp. 453
The Empathy Deep Inside of You: More Management by Walking Outsidep. 455
What Hath Ochre Taught? The Care and Feeding of Identity: One More Way to Manage by Walking Outsidep. 469
You Owe Your Audience Your Life: The Curse of Losing Touchp. 475
Let Us Save the Hollow Men-Set Your People Freep. 479
Endnotesp. 485
Acknowledgmentsp. 567
Indexp. 571
Table of Contents provided by Ingram. All Rights Reserved.

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