Introduction
PART I
STARTUP FUNDING BASICS
CHAPTER 1 WHAT IS A STARTUP?
CHAPTER 2 FUNDING OPTIONS
CHAPTER 3 STAGES OF TRADITIONAL FUNDING
CHAPTER 4 MICROFUNDING
CHAPTER 5 MACROFUNDING
CHAPTER 6 VALUATION
CHAPTER 7 DILUTION
PART I I
FINDING THE RIGHT FUNDING MODEL
FOR YOUR BUSINESS
CHAPTER 8 UNDERSTANDING YOUR NEEDS
CHAPTER 9 BUILDING YOUR FUNDING MODEL
PART I I I
COMMUNICATING YOUR STORY
CHAPTER 10 BUILDING A DIGITAL PRESENCE
CHAPTER 11 YOUR SHORT PITCHES
CHAPTER 12 BUILDING THE CASE
CHAPTER 13 PREPPING YOUR DECK
CHAPTER 14 PREPPING TO PRESENT YOUR PITCH
TO INVESTORS
CHAPTER 15 MORE TIPS AND TRICKS
Conclusion: A Final Word
Acknowledgments
Notes
Index