Get Noticed... Get Referrals: Build Your Client Base and Your Business by Making a Name For Yourself

by Lublin, Jill

• ISBN13: 9780071508278
• ISBN10: 0071508279
• Edition: 1st
• Format: Paperback
• Copyright: 2008-05-28
• Publisher: McGraw-Hill Education

Summary

A proven program to win more clients, connections, and referrals Get Noticed . . . Get Referrals is your one-stop guide to using powerful self-promotion techniques to get noticed by potential new clients. Jill Lublin gives you the skills you need to make a memorable first impression, get more referrals and grow your business. "Keep this book within arm's reach, refer to it often, and it will help you reach the next level of your success!"-Mark LeBlanc, author of Grow Your Business!, and president, National Speakers Association "Someone once said 'It is not who you know but who knows you that counts.' Getting noticed is what this book is about. Highly recommended."-Dan Poynter, author of The Self-Publishing Manual "'Get Noticed!' tells the truths that often make the difference between success and failure."-Jay Conrad Levinson, the father of Guerrilla Marketing and author of the Guerrilla Marketing series

Author Biography

Jill Lublin is CEO of the strategic consulting firm Promising Promotion. She has twenty years' experience working with ABC, NBC, CBS, and other national media, and is coauthor of the national bestsellers Guerrilla Publicity and Networking Magic.

Table of Contents

Introduction	p. 1
Starting Points	p. 5
Getting It Straight	p. 20
You Can't Do It Alone	p. 35
Myths and Misconceptions	p. 52
Why Are You Knocking Yourself Out?	p. 60
Where to Get Noticed	p. 74
First Impressions	p. 86
Goals, Intentions, and Strategies	p. 99
Cultivate the Media	p. 111
Build on Your Passions	p. 128
Focus, Focus, Focus	p. 141
Always Keep It Real	p. 152
Balancing It Out	p. 162
Service Makes a Difference	p. 172
Be Flexible and Keep Your Options Open	p. 182
Fill It with Magic	p. 190
Summing Up	p. 204
Index	p. 207
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