9780815732679

Get Out the Vote

by ;
  • ISBN13:

    9780815732679

  • ISBN10:

    0815732678

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2008-02-01
  • Publisher: Brookings Inst Pr

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Supplemental Materials

What is included with this book?

Summary

The First Edition of Get Out the Vote introduced a new approach for analyzing the effectiveness of voter mobilization efforts. It challenged much of the conventional wisdom about what works in political campaigns, profoundly influencing how they operate. In this expanded and updated edition, Donald P. Green and Alan S. Gerber incorporate data from more than one hundred new studies to shed light on the cost-effectiveness and efficiency of various campaign tactics. Book jacket.

Author Biography

Donald P. Green is A. Whitney Griswold Professor of Political Science and director of the Institution for Social and Policy Studies at Yale University Alan S. Gerber is a professor of political science and director of the Center for the Study of American Politics at Yale University

Table of Contents

Prefacep. vii
Introduction: Why Voter Mobilization Mattersp. 1
Evidence versus Received Wisdomp. 12
Door-to-Door Canvassing: Shoe Leather Politicsp. 26
Leaflets: Walk, Don't Talkp. 46
Direct Mail: Postal Service as Campaign Staffp. 55
Phone Banks: Politics Meets Telemarketingp. 74
Electronic Mail: Faster, Cheaper, but Does It Work?p. 97
Using Events to Draw Voters to the Pollsp. 108
Using Mass Media to Mobilize Votersp. 120
What Works, What Doesn't, and What's Nextp. 135
Appendixes
Technical Results of Door-to-Door Canvassing Experimentsp. 165
Technical Results of Direct Mail Experimentsp. 175
Technical Results of Phone-Calling Experimentsp. 188
Notesp. 201
Indexp. 219
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