Get Your Black Belt in Marketing

by Pervez, Ali

• ISBN13: 9781600374821
• ISBN10: 1600374824
• Format: Paperback
• Copyright: 2009-06-01
• Publisher: Morgan James Pub

Summary

Revenue generating secrets are finally out: all it takes is 81 moves!Are you looking for proven revenue generating strategies to grow your sales immediately? In this book you'll find strategies that are used by some of the fastest-growing & most successful companies in the world. These moves are so powerful they are rarely even discussed in public forums.These inside secrets are known only to the world's top marketing gurus & have been closely guarded in the inner circles of marketing for decades. Well, now in Get Your Black Belt in Marketing, learn 81 moves to cut through the marketing clutter. These moves are absolutely guaranteed to increase your sales!For the last 20 years, Ali Pervez has marketed in 22 different countries around the world. He now distills his knowledge, wisdom, & findings into 81 powerful marketing moves any company, of any size, in any industry, can use to increase sales revenue. It's full of expert advice, proven revenue-generating strategies & time-tested.

Table of Contents

Dedication	p. v
The Black Belt Marketing Credos	p. xi
Acknowledgements	p. xiii
Introduction	p. xv
Understand marketing and know its purpose	p. 1
Make sure you've got the goods	p. 9
Develop clients not customers	p. 15
Build quality relationships as quickly as possible	p. 19
Get externally focused	p. 27
Get as much feedback as possible	p. 31
Get testimonials	p. 39
Never invest until you test	p. 45
Always differentiate UVP vs USP	p. 55
Use referrals	p. 63
It's all about you, you, you	p. 73
Hook up with good transmitters	p. 79
Know the ultimate marketing success formula: M = M × M	p. 83
Use powerful headlines	p. 91
Set up an e-newsletter	p. 95
Commit to a marketing function	p. 101
Go cable, then go national	p. 107
Master the greatest sales tool in the world	p. 111
Get a database	p. 117
Work your database	p. 123
Simplify	p. 129
Know the secret	p. 135
Advertise effectively	p. 141
Master the four moves to sales checkmate	p. 147
Focus on value not need	p. 155
Get a mentor	p. 159
Use the Internet as your market research department	p. 165
Marketing = Investment	p. 171
Know that there are only three ways to grow sales	p. 177
Become a master networker	p. 183
Know how to calculate a marketing budget	p. 189
Know the three types of customers	p. 199
Let food sell for you	p. 203
Focus on up-and-coming customers	p. 207
Use TLC	p. 211
Remember that two thirds of the money is on the back-end	p. 215
Make the most of trade shows	p. 221
Spend thirty minutes daily with yourself	p. 225
Make the most of your sales materials	p. 231
Use AIDA when communicating	p. 235
Feed your mind daily	p. 241
Create curiosity and uncertainty	p. 245
Go direct and always get a response	p. 249
Be an optimist and opportunist	p. 255
Become an expert by writing a book	p. 261
Focus on serving others	p. 265
Go for unpaid advertising	p. 269
Document everything	p. 275
Do what you love	p. 281
Remember, everything in marketing starts with a P	p. 285
Get the team behind it	p. 291
Capture those million dollar ideas	p. 295
Marketing is a set of tools	p. 299
Reach for the stars	p. 305
Know what management is	p. 309
Know that small things make a big difference	p. 313
Make doing business with you fun and exciting	p. 317
Make friends with strangers	p. 323
Strengthen your marketing vocabulary	p. 331
Know the I percent rule of direct marketing	p. 335
Use questions to define the buying criteria	p. 341
Maximize your purchasing power	p. 347
Customer Service = Marketing + Product Development	p. 353
Tell stories	p. 359
Hire only the best	p. 365
Anything you can do, I can do better	p. 371
Repetition, repetition, repetition	p. 375
Command and control	p. 379
Outperform anyone's guarantees	p. 383
Know that empathy sells	p. 387
Surprise your customers	p. 391
Be disciplined and systematic in your sales efforts	p. 395
Turn life into a marketing university	p. 401
Know the best form of marketing is the truth	p. 407
Never stop marketing	p. 411
Make the most of your Web site	p. 415
Be or get a spokesperson	p. 425
Give more than you expect to receive	p. 429
The more you tell, the more you sell	p. 435
Get the ultimate reward: A brand	p. 439
Execute black belt style	p. 447
About the Author	p. 453
Free $300 Marketing Bonus Gifts!	p. 455
eBook Special Offer!	p. 457
Table of Contents provided by Ingram. All Rights Reserved.