Get Your Black Belt in Marketing : 81 Power Moves to Outperform, Outmaneuver, and Outsmart the Competition

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  • Format: Paperback
  • Copyright: 2009-06-01
  • Publisher: Ingram Pub Services
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Revenue generating secrets are finally out: all it takes is 81 moves!Are you looking for proven revenue generating strategies to grow your sales immediately? In this book you'll find strategies that are used by some of the fastest-growing & most successful companies in the world. These moves are so powerful they are rarely even discussed in public forums.These inside secrets are known only to the world's top marketing gurus & have been closely guarded in the inner circles of marketing for decades. Well, now in Get Your Black Belt in Marketing, learn 81 moves to cut through the marketing clutter. These moves are absolutely guaranteed to increase your sales!For the last 20 years, Ali Pervez has marketed in 22 different countries around the world. He now distills his knowledge, wisdom, & findings into 81 powerful marketing moves any company, of any size, in any industry, can use to increase sales revenue. It's full of expert advice, proven revenue-generating strategies & time-tested.

Table of Contents

Dedicationp. v
The Black Belt Marketing Credosp. xi
Acknowledgementsp. xiii
Introductionp. xv
Understand marketing and know its purposep. 1
Make sure you've got the goodsp. 9
Develop clients not customersp. 15
Build quality relationships as quickly as possiblep. 19
Get externally focusedp. 27
Get as much feedback as possiblep. 31
Get testimonialsp. 39
Never invest until you testp. 45
Always differentiate UVP vs USPp. 55
Use referralsp. 63
It's all about you, you, youp. 73
Hook up with good transmittersp. 79
Know the ultimate marketing success formula: M = M × Mp. 83
Use powerful headlinesp. 91
Set up an e-newsletterp. 95
Commit to a marketing functionp. 101
Go cable, then go nationalp. 107
Master the greatest sales tool in the worldp. 111
Get a databasep. 117
Work your databasep. 123
Simplifyp. 129
Know the secretp. 135
Advertise effectivelyp. 141
Master the four moves to sales checkmatep. 147
Focus on value not needp. 155
Get a mentorp. 159
Use the Internet as your market research departmentp. 165
Marketing = Investmentp. 171
Know that there are only three ways to grow salesp. 177
Become a master networkerp. 183
Know how to calculate a marketing budgetp. 189
Know the three types of customersp. 199
Let food sell for youp. 203
Focus on up-and-coming customersp. 207
Use TLCp. 211
Remember that two thirds of the money is on the back-endp. 215
Make the most of trade showsp. 221
Spend thirty minutes daily with yourselfp. 225
Make the most of your sales materialsp. 231
Use AIDA when communicatingp. 235
Feed your mind dailyp. 241
Create curiosity and uncertaintyp. 245
Go direct and always get a responsep. 249
Be an optimist and opportunistp. 255
Become an expert by writing a bookp. 261
Focus on serving othersp. 265
Go for unpaid advertisingp. 269
Document everythingp. 275
Do what you lovep. 281
Remember, everything in marketing starts with a Pp. 285
Get the team behind itp. 291
Capture those million dollar ideasp. 295
Marketing is a set of toolsp. 299
Reach for the starsp. 305
Know what management isp. 309
Know that small things make a big differencep. 313
Make doing business with you fun and excitingp. 317
Make friends with strangersp. 323
Strengthen your marketing vocabularyp. 331
Know the I percent rule of direct marketingp. 335
Use questions to define the buying criteriap. 341
Maximize your purchasing powerp. 347
Customer Service = Marketing + Product Developmentp. 353
Tell storiesp. 359
Hire only the bestp. 365
Anything you can do, I can do betterp. 371
Repetition, repetition, repetitionp. 375
Command and controlp. 379
Outperform anyone's guaranteesp. 383
Know that empathy sellsp. 387
Surprise your customersp. 391
Be disciplined and systematic in your sales effortsp. 395
Turn life into a marketing universityp. 401
Know the best form of marketing is the truthp. 407
Never stop marketingp. 411
Make the most of your Web sitep. 415
Be or get a spokespersonp. 425
Give more than you expect to receivep. 429
The more you tell, the more you sellp. 435
Get the ultimate reward: A brandp. 439
Execute black belt stylep. 447
About the Authorp. 453
Free $300 Marketing Bonus Gifts!p. 455
eBook Special Offer!p. 457
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