"When a girl is reading or going through the pages of this book she should feel a certain type of way, and by the time she is done reading this book and coloring; she should paint a different picture or image of herself and have this different feeling." - Naimah Gbajabiamila
GingerAid is a Literacy Art product inspired by the promising, yet often destabilized Nigerian youth - the 'Girl Child' in particular, and fueled via poignant shared experiences at The Dynamic Women Retreat with Lisa Nichols in May 2019.
Its aim is to present POSSIBILITIES to young girls and grown women alike in light, whimsical and graphical format. It features the multiple challenging and fulfilling roles and responsibilities of diverse Women of minority origins, to inspire a renewed generational mindset of self-belief, confidence, and the audacity to dare to seek and leverage 'The Power Of One' - for ALL girls (and boys) who desire to continue to CONNECT. TRANSFORM. GROW.
The book features various visual role descriptions, notes to the user, and anecdotes to inform and inspire as Ginger Soul Girls envision and style their future - basking in the image of those that have gone ahead, to affirm the POSSIBILITIES presented and imagined.
This production is for the world's proverbial "Girl Children" - young and old. It also encourages the "Boy Children" to see the Girls in the light they see themselves.
The idea is to "ginger" users with ongoing mindset shifts and transformation as they grow.
The title 'GingerAid' is a double entendre on:
1. "Lemonade" - the sweetened product of lemon base with sugar. Often used in motivational nuances ie "when life gives you lemons, make lemonade". Whereas, in Nigeria "Ginger" has become a literal nationally accepted term for "to motivate / to inspire / to enjoin / to infuse / to energize..."
2. "Aid" - to help, pronounced like the "ade" in lemonade
It is a publication of Ginger Soul Lifestyle Co, borne and compiled on the optimism of the founder and her Daughter, that every girl; young in person or at heart possesses a special gift they may just need "permission" to explore.
The Co-Authors are Dual Citizens of Nigeria and the United States. Evidence of their dual heritage is liberally splashed across the pages of this book.