Glencoe Marketing Series: Sports... | Buy

The newGlencoe Marketing Series: Sports and Entertainment Marketingexamines the marketing of sports and sports entertainment as well as the world of entertainment marketing. Developed to meet state standards and objectives, theGlencoe Marketing Seriesbooks have been developed for secondary students taking Marketing II courses. Designed as stand-alone, semester-length texts, books in theGlencoe Marketing Seriesalso function as supplemental texts for Marketing I courses that may useGlencoe'sMarketing Essentials.

To the Student	p. x
Marketing and Sports & Entertainment	p. 2
World of Marketing	p. 4
What Is Marketing?	p. 6
Economics of Marketing	p. 12
Case Study-Olympic Benefits
	p. 5
	p. 17
Profiles in Marketing-Athletic Networking	p. 9
Chapter Review and Activities	p. 24
Sports and Entertainment: Connections and Contrasts	p. 26
History of Sports and Entertainment Marketing	p. 28
Similarities in Marketing	p. 32
Differences in Marketing	p. 39
Case Study-New Kind of Kick
	p. 27
	p. 35
Profiles in Marketing-Ahead of the Pack	p. 30
Chapter Review and Activities	p. 46
Unit 1 BusinessWeek News Nintendo Beefs Up Its Arsenal	p. 48
Unit 1 Lab The Virtuality Store: Turn on the Electric Channel-Create a Web Site	p. 49
Sports Marketing	p. 50
The Sports Market	p. 52
Sports Marketing Profile	p. 54
Categories of Sports	p. 58
Case Study-Cardboard Collectibles
	p. 53
	p. 63
Profiles in Marketing-Marketing the Team	p. 56
Chapter Review and Activities	p. 72
Sports Products	p. 74
The Consumer and Sports products	p. 76
Economic Impact of Sports Marketing	p. 85
Case Study-Arena Product Advantage
	p. 75
	p. 87
Profiles in Marketing-Virtual Games	p. 81
Chapter Review and Activities	p. 92
Unit 2 BusinessWeek News When to Run With Nike?	p. 94
Unit 2 Lab The Virtuality Store: Get Creative-Design a New Product	p. 95
Sports Marketing Mix	p. 96
Product and Price Decisions: Sports	p. 98
Product Design	p. 100
Pricing and Strategies	p. 108
Case Study-From Old to Gold
	p. 99
	p. 109
Profiles in Marketing-The Racer's Edge	p. 105
Chapter Review and Activities	p. 118
Sports Market Research and Outlets	p. 120
The Research Process	p. 122
Outlets-the Place Decision	p. 131
Case Study-A Place for Athletes
	p. 121
	p. 133
Profiles in Marketing-Managing the Venue	p. 135
Chapter Review and Activities	p. 140
Branding and Licensing	p. 142
Branding	p. 144
Licensing	p. 151
Case Study-Race for the Prize
	p. 143
	p. 153
Profiles in Marketing-Marketing the Real Brand	p. 147
Chapter Review and Activities	p. 162
Sports Promotion	p. 164
Planning the Promotion	p. 166
Advertising and Sales Promotion	p. 170
Public Relations and Personal Selling	p. 177
Case Study-Calling Online Athletes
	p. 165
	p. 173
Profiles in Marketing-Taking It to the Boards	p. 181
Chapter Review and Activities	p. 186
Sports Marketing Plans and Careers	p. 188
The Marketing Plan	p. 190
Sports Marketing Careers	p. 200
Case Study-No Sweat
	p. 189
	p. 195
Profiles in Marketing-Volleyball Rules	p. 204
Chapter Review and Activities	p. 210
Unit 3 BusinessWeek News Will Endorsement Deals Pay Off?	p. 212
Unit 3 Lab: The Virtuality Store: Develop a Plan-Write a Marketing Plan for Skates	p. 213
Entertainment Marketing	p. 214
The Entertainment Market	p. 216
Entertainment and Marketing	p. 218
Types of Entertainment Businesses	p. 224
Case Study-A Lasting Landmark
	p. 217
	p. 231
Profiles in Marketing-Entertaining Business	p. 220
Chapter Review and Activities	p. 238
Entertainment Products and Marketing	p. 240
Types of Entertainment Products	p. 242
Media Product Marketing	p. 250
Case Study-Master of Tickets
	p. 241
	p. 255
Profiles in Marketing-Keeping It Cool	p. 253
Chapter Review and Activities	p. 262
Unit 4 BusinessWeek News Lights, Camera, Web Site	p. 264
Unit 4 Lab The Virtuality Store: Begin the Search-Research Family Entertainment	p. 265
Entertainment Marketing Mix	p. 266
Product and Price Decisions: Entertainment	p. 268
Branding and Entertainment	p. 270
Price Decisions	p. 278
Case Study-Music Matters
	p. 269
	p. 275
Profiles in Marketing-Old-Time Movie Magic	p. 281
Chapter Review and Activities	p. 288
Entertainment Market Research and Outlets	p. 290
Targeting Entertainment Markets	p. 292
Research Methods	p. 297
Entertainment Outlets and Venues	p. 306
Case Study-Bands Online
	p. 291
	p. 295
Profiles in Marketing-Marketing Sound Quality	p. 303
Chapter Review and Activities	p. 312
Images and Licensing	p. 314
Images and Merchandising	p. 316
Licensing and Royalties	p. 323
Case Study-The Circus Reinvented
	p. 315
	p. 321
Profiles in Marketing-Big Name Branding	p. 327
Chapter Review and Activities	p. 332
Entertainment Promotion	p. 334
Promotional Mix	p. 336
Variety of Promotional Methods	p. 343
Case Study-Musical Promotions
	p. 335
	p. 345
Profiles in Marketing-Entertainment Handler	p. 340
Chapter Review and Activities	p. 352
Entertainment Marketing Plans and Careers	p. 354
Entertainment Marketing Plan	p. 356
Entertainment Marketing: Education and Careers	p. 364
Case Study-New Adventure
	p. 355
	p. 361
Profiles in Marketing-Entertaining Celebrations	p. 369
Chapter Review and Activities	p. 374
Unit 5 BusinessWeek News Hollywood Heist	p. 376
Unit 5 Lab The Virtuality Store: Develop a Plan-Write a Marketing Plan for a Young Child's DVD	p. 377
Glossary	p. 378
Index	p. 383
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