Global Business

by Peng, Mike W.

• ISBN13: 9780324360738
• ISBN10: 0324360738
• Edition: 1st
• Format: Hardcover
• Copyright: 2008-02-25
• Publisher: South-Western College Pub

Summary

Broaden your students' global perspectives with the strategic and truly global approach used in GLOBAL BUSINESS -- the latest work from renowned international instructor, author, and consultant Mike Peng. Using an inviting, conversational style, GLOBAL BUSINESS delves into the inner workings of companies throughout the world that have expanded globally, such as Brazil's Embraer, China's Haier, India's Hindustan Lever, and Spain's ZARA. Drawing upon these real-life cases, in every chapter Peng reveals penetrating managerial implications for action. Video cases, actual examples and unique global debate sections help you teach students to think independently and view today's business challenges from a global perspective. Peng's readable presentation is supported by a wealth of up-to-date scholarly references. The book's comprehensive package, including the innovative CengageNOW course management system correlated to AACSB requirements, helps ensure that your students become the most effective managers possible as they learn to navigate the global business landscape guided by a true world citizen ? Mike Peng.

Author Biography

Mike W. Peng is Provost's Distinguished Professor of Global Business Strategy, University of Texas at Dallas.

Table of Contents

Globalizing Business

Understanding Formal Institutions: Politics, Laws, and Economics

Emphasizing Informal Institutions: Cultures, Norms, and Ethics

Leveraging Resources and Capabilities

Trading Internationally

Investing Abroad Directly

Dealing with Foreign Exchange

Capitalizing on Global and Regional Integration

Growing and Internationalizing the Entrepreneurial Firm

Entering Foreign Markets

Managing Global Competitive Dynamics

Making Alliances and Acquisitions Work

Strategizing, Structuring, and Learning Around the World

Competing on Marketing and Supply Chain Management

Managing Human Resources Globally

Governing the Corporation Around the World

Managing Corporate Social Responsibility Globally.

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