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9780230210257

The Global Business Environment Meeting the Challenges

by
  • ISBN13:

    9780230210257

  • ISBN10:

    0230210252

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 2011-04-15
  • Publisher: Palgrave Macmillan
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Summary

This new text, designed for introductory level business environment courses, offers the most comprehensive and the most international coverage of the subject especially on the changing global and technological environments. Written in a very student-friendly style it also includes numerous pedagogical features to assist learning including learning outcomes, web alert boxes, case studies (full and mini), key concepts, summary boxes, review questions, and assignments.

Author Biography

JANET MORRISON, now retired, was formerly a Senior Lecturer at Sunderland Business School in the UK.

Table of Contents

Introduction 
PART I: THE BUSINESS IN THE GLOBAL ENVIRONMENT
Introduction to the Business Enterprise 
Globalisation and the Business Environment 
PART II: ECONOMIES AND MARKETS
National Economies in the Global Environment
International Trade and Global Competition
Strategies for Globalisation 
PART III: SOCIETIES IN THE INTERNATIONAL ENVIRONMENT
Cultural and Social Environments
Political Environments
Legal Environments 
PART IV: GLOBAL ISSUES AND BUSINESS
Financial Markets
Technology and Innovation
Ecology and Climate Change
Ethics and Corporate Social Responsibility
Conclusions: Globalisation Revisited

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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