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Global Business Today,9780078137211
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Global Business Today

by
Edition:
7th
ISBN13:

9780078137211

ISBN10:
0078137217
Format:
Paperback
Pub. Date:
9/24/2010
Publisher(s):
McGraw-Hill/Irwin
List Price: $190.69

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Customer Reviews

Good book  March 10, 2011
by


I rented this book because it covers nearly all subjects under globalization. My friends advised me to read this textbook and their advice was right as this book helped me to understand global business principles. This textbook goes beyond an uncritical presentation and shallow explanation of the body of knowledge. The author offers boxed material which provides deep illustrations in every chapter and carefully weaves interesting anecdotes into the narrative of the text to engage the reader. It's really a fantastic textbook.






Global Business Today: 4 out of 5 stars based on 1 user reviews.

Summary

Overview: Charles Hill's Global Business Today, 7e has become the most widely used text in the International Business market. Hill explains that he attempted to write a book that:

(1) is comprehensive and up-to-date,

(2) it goes beyond an uncritical presentation and shallow explanation of the body of knowledge,

(3) it maintains a tight, integrated flow between chapters,

(4) it focuses on managerial implications,

(5) it makes important theories accessible and interesting to students, and

(6) it incorporate sancillary resources that enliven the text and make it easier to teach.

Our research has shown that students and instructors alike enjoy the interesting, informative, and accessible writing style of GBT so much so that the writing has become Charles Hill's trademark. The author's passion and enthusiasm for the international business arena is apparent on every page. The underlying economic arguments for firm behavior in their international and global activities are well presented.

In addition to boxed material which provides deep illustrations in every chapter, Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader. For example, read the textbook description of Mixed Economy on pages 52-53.

Table of Contents

Globalization
Globalization
Country Differences
National Differences in Political Economy
National Differences in Culture
Ethics in International Business
Cross-Border Trade and Investment
International Trade Theory
International Trade and the Balance of Payments
The Political Economy of International Trade
Foreign Direct Investment
Regional Economic Integration
Global Money System
The Foreign Exchange Market
The International Monetary System
Competing in a Global Marketplace
The Strategy of International Business
Entering Foreign Markets
Exporting, Importing, and Countertrade
Global Production, Outsourcing, and Logistics
Global Marketing and R & D
Global Human Resource Management
Table of Contents provided by Publisher. All Rights Reserved.


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