9781119888765

Global Marketing Management

by ;
  • ISBN13:

    9781119888765

  • ISBN10:

    111988876X

  • Edition: 9th
  • Format: Paperback
  • Copyright: 2022-09-01
  • Publisher: WILEY JOHN & SONS LTD

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Supplemental Materials

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Summary

An indispensable resource for students of marketing, management, and international business

In the newly updated ninth edition of Global Marketing Management, a team of veteran marketers delivers an academically rigorous and practically relevant guide for marketing managers hoping to succeed in an increasingly competitive international business environment. Readers will discover state-of-the-art global marketing practices that can be implemented to achieve wide-ranging corporate goals. In the book, business majors will step through a variety of animating themes, including the explosive growth of information technology, the economic and political forces of globalization, and the increased influence of environmental, social, and governance changes.

Global Marketing Management is an ideal resource for undergraduate and graduate students of marketing, management, and business.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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