The Gold Standard

by Santiago, Lenny

• ISBN13: 9780593446249
• ISBN10: 0593446240
• Format: Hardcover
• Copyright: 2025-07-01
• Publisher: Roc Lit 101

Summary

Roc Nation exec and lifelong fan and curator of hip-hop culture "Lenny S." Santiago presents dynamic photos of today's most popular celebrities and influencers, set on the iconic gold couch in his office, offering a fresh lens on what excellence—the gold standard—means in today's pop culture landscape.

Lenny S. has helped shape modern hip-hop culture as we know it. A veteran music biz executive as well-known for his love of photography—nicknamed "Kodak Lens"—as for his ability to craft successful marketing campaigns for stars like Jay-Z, DJ Khaled, and the brightest names in music, sports, fashion, film, and television. With friends like the Carters, LeBron James, and A$AP Rocky, he has been inspired to captured key moments in their glamorous lives with his camera. And when his illustrious guests stop by his Roc Nation office, Lenny picks up his camera and asks them to strike a pose on the gold leather sofa where he holds court.
   In THE GOLD STANDARD, Lenny S. presents these rare pics of [### of] today's brightest stars—inspired, playful, and standing on business, elevating the game as only the masterminds behind the Roc Nation Brunch can. In this stunning [###-page], four-color hardcover, readers can explore and celebrate what excellence looks like in today’s world of glamour and glitz.

Author Biography

"Lenny S." Santiago is a veteran music business executive. Born and raised in the Bronx, the birthplace of hip-hop, Lenny got his start in the music business as a member of a famed rap label's street promotions team. After snagging a once-in-a-lifetime internship opportunity at then fledgling Roc-A-Fella Records, Lenny began his working relationship with Shawn "Jay-Z" Carter. Lenny worked as A&R on several albums with the iconic rapper, and grew to expand his hitmaker status with artists like Ne-Yo, The Roots, Ghostface Killah, The Dream, DJ Khaled, and Jadakiss. As SVP of A&R and Artist Management at Roc Nation, Lenny S. has signed groundbreaking acts like Vic Mensa, Justine Skye, and Rapsody, while managing hip-hop heavyweights like Fabolous, DJ Khaled, Meek Mill, and Tristan Mack Wilds. In addition to his credits as a veteran music business executive, Lenny S. is well-known for his passion for photography, garnering the nickname "Kodak Lens" while documenting iconic moments in hip-hop culture with unprecedented access to today's top-tier talent. An avid sneaker collector, Lenny S. is cofounder of the Brooklyn-based boutique, Roc N Sole, just steps away from Brooklyn's Barclay's Center.