Got Your Attention? How to Create Intrigue and Connect with Anyone

by Horn, Sam

• ISBN13: 9781626562509
• ISBN10: 1626562504
• Format: Paperback
• Copyright: 2015-04-06
• Publisher: Berrett-Koehler Publishers

Summary

GOLD MEDALIST IN THE 2015 FOREWORD REVIEWS’ INDIEFAB AWARDS IN CAREER!

Did you know:

• Goldfish, yes, goldfish, have longer attention spans than we humans do?

• One in four people abandons a website if it takes longer than four seconds to load?

Imagine if there were ways, in a world of impatience and INFObesity, to quickly intrigue busy, distracted people and earn their interest, trust and buy-in?

Imagine if there was a process for pleasantly surprising decision-makers and convincing them you’re the right person for the job, position, project or contract?

You don't have to imagine it, Sam Horn has created it. Sam’s innovative techniques have helped her clients close deals and raise millions of dollars and will be your “secret sauce” to getting funded, hired, elected, promoted or referred.

Author Biography

Sam Horn, the Intrigue Expert, is an international keynoter and communications strategist who has trained the world’s top entrepreneurs and executives. Her books POP! and Tongue Fu! have been featured in the New York Times and Fast Company and on MSNBC. She has given a TEDx Talk, served as pitch coach for the British Airways Face2Face competitions, and is the former executive director and emcee of the Maui Writers Conference.

Table of Contents

Introduction: What is INTRIGUE and Why Is It Important?
Part I: I = INTRO: Open with an INTRO that Has People at Hello
Chapter 1: Ask “Did You Know?” Questions
Chapter 2: Show Them the Fish
Chapter 3: Share What’s Rare
Chapter 4: Turn a No into a Yes
Chapter 5: Psych Yourself Up, Not Out
Part II: N = NEW: It’s Not Enough to Be True; It Needs to Be NEW
Chapter 6: Create the Next New Thing
Chapter 7: Keep Current
Chapter 8: Look at the World with Reawakened Eyes
Chapter 9: Cause Aha’s with Ha-Ha’s
Part III: T = TIME-EFFICIENT: Win Trust by Being TIME-EFFICIENT
Chapter 10: Keep it Brief or They’ll Give You Grief
Part IV: R = REPEATABLE: If People Can’t REPEAT It; They Didn’t Get It
Chapter 11: Craft a Phrase-that-Pays
Part V: I = INTERACT: Don’t Just Inform, INTERACT
Chapter 12: Never Again Deliver an Elevator Speech
Chapter 13: Create Mutually Rewarding Conversations
Chapter 14: Facilitate Interactive Meetings and Programs
Part VI: G = GIVE: GIVE Attention First
Chapter 15: Customize to Connect
Chapter 16: Listen Like You Like to Be Listened To
Part VII: U = USEFUL: If It Isn’t Actionable, It Isn’t USEFUL
Chapter 17: Establish Real-World Relevance
Chapter 18: Offer Options, Not Orders
Part VIII: E = EXAMPLES: Don’t Tell Stories; Share Real-World EXAMPLES
Chapter 19: Illustrate Ideas with Dog on a Tanker Examples
Chapter 20: Put People in the SCENE
Summary and Action Plan: What’s Next?
Chapter 21: Expand Your Influence--For Good
The INTRIGUE Creed
The INTRIGUE Quiz
Notes
Acknowledgments
Index
About the Author
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