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9781857886405

Graduate to a Great Career How Smart Students, New Graduates and Young Professionals can Launch BRAND YOU

by
  • ISBN13:

    9781857886405

  • ISBN10:

    1857886402

  • Format: Paperback
  • Copyright: 2016-03-14
  • Publisher: Nicholas Brealey

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

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Supplemental Materials

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Summary

What you need to know that you didn't learn at college!

This is the most important moment in your career. Branding guru Catherine Kaputa will show you how to get it right.

In today's job market, competition is fierce. After college many graduates fall back to earth with a bump and struggle to launch a career in their chosen field. But what if you changed the way you thought about applications? What if, instead of getting bogged down in the search process, you approached your resume like a marketer launching an exciting new brand?

Marketing guru and brand strategist Catherine Kaputa is an expert in personal branding and knows exactly how to make an application sizzle. Drawing on her years of experience, insightful case-studies of recent graduates, and fascinating insider details from companies like Nike, Volvo, and Google, Kaputa will help you to navigate the career landscape as she shares her strategy for standing out from other applicants, in even the most competitive industries.

Graduate to a Great Career
will give you the tools you need to survive and show you how to thrive by creating Brand You.

Author Biography

Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the "I Love NY" campaign. Catherine lives in New York City.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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